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Papers On Business Management & Management Theory
Page 31 of 242
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Brainstorm Café; Executive Summary
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This 7 page paper creates an executive summary for a plan presented by the student. The plan is for a highly differentiated internet café and social meeting place aimed at university students and local businesses that also has a games room, a book shop, invites guest speakers and hosts debates. The paper summarizes the plan and highlights the main points.
Filename: TEbrianstorm.rtf
Branding Mac Computers
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This 14 page paper discusses what branding is and the importance of developing brands. The variables involved in creating a brand image are discussed. Passionate branding is explained, including the traits of passionate branding. The bulk of the paper describes how Apple developed the Mac brand, which is a passionate brand. Mac users are fiercely loyal. The message of the Mac brand and the variables involved are explained. Bibliography lists 9 sources.
Filename: PGmacbr.rtf
Branding: Ethical Or Unethical
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A 5 page paper. Are there practices in branding that would be considered unethical? The writer concludes there is at least one practice that fits the criteria. In general, the writer concludes that it is the business practices of the company that can be judged as ethical or unethical. Bibliography lists 5 sources.
Filename: PGbrdet.rtf
Braverman and Skill
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A 9 page paper which discusses the book, "'Labor and Monopoly
Capital: The Degradation of Work in the Twentieth Century" by Harry Braverman in its
approach to the subject of skill in relationship to technology and the workforce.
Bibliography lists 5 additional sources.
Filename: RAbravrmn.wps
Brazilian Manufacturing Requirements
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A 5 page paper discussing whether product or safety standards will prevent Tyco International Electronics from being able to operate profitably in Brazil. There is no reason that Tyco International should hesitate to enter the Brazilian market; there is no reason for it to be hesitant to place a manufacturing facility there. Government may have some broad guidelines required of the company, but none of those requirements will be of an oppressive nature not cognizant of business needs as well as those of the consumer. Bibliography lists 9 sources.
Filename: KSBraMfgReq.rtf
Brewery Group Denmark Case
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This 8 page paper examines The Brewery Group Denmark: Faxe, Ceres and Thor case study and answers three questions. The first looks at the ways the company has expanding, including the use of exporting, acquisition, joint venture and strategic alliance. The second acquisition considers how the company has chosen to compete using differentiation and first mover advantage. The last part of the paper considers the impact and importance of the company structure. The bibliography cites 6 sources.
Filename: TEBGDenk.rtf
Brewery Group Denmark; A Case Study
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This 8 page paper looks at a case study provided by the student and answers four questions regarding the strategy chosen by The Brewery Group Denmark (BGD) such as what strategies have been used, how, if they are sustainable the quality the leadership and the way the company should develop to remain competitive in the future. The bibliography cites 15 sources.
Filename: TEBrewGD.rtf
Brian Joiner/ "4th Generation Mgmt."
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A 6 page review of Joiner's book Fourth Generation Management. In this text, Joiner gives the reader a coherent and concise synthesis of some of the best management ideas available, and ties them together using the framework of his "fourth generation" model. No additional sources cited.
Filename: khjoiner.wps
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