Anti Essays
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Papers On Advertising Issues
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Does Sex in Advertising Sell?
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A 4 page paper which examines if the use of sex in advertising actually helps sell products. Bibliography lists 4 sources.
Filename: RAsexd.rtf
Drunk Driving Campaigns / How They Persuade People Not To Drink
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This 5 page paper provides an overview of current drunk driving campaigns and considers the use of persuasion and communication to impact individual choice. This paper also considers the techniques utilized and why they are important in reducing a propensity for drunk driving. No additional sources cited.
Filename: Drunkdri.wps
Dyson Appliance Company In The UK
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This 16 page paper explores the Dyson Appliance company located in the United Kingdom. James Dyson has been inventing things since 1970. This paper reports his early inventions and then focuses on his innovative cyclone, bagless vacuum cleaner, which he first launched in Japan in 1983. It would take years for him to obtain the funding to introduce the new vacuum cleaner in the UK but Dyson has the dominant market share over very worthy and well-known competitors. This paper includes the legal problems Dyson had with Hoover for infringing on his patent. It also discusses Dyson's most recent inventions, the company's unconventional marketing strategy, how the company gains a competitive advantage through differentiation, how competitors reacted, and the what the future holds for Dyson. Bibliography lists 15 sources.
Filename: PGdyson.rtf
Ebonics in Advertising: A Positive View
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A 7 page discussion of the potential positives the utilization of that distinctive African American language style we know as ebonics has in advertising. The author asserts that, despite the widespread controversy surrounding it, the utilization of ebonics in advertising has the ability not only to reap significant profit but also to integrate an isolated part of the population into the whole. Bibliography lists 7 sources.
Filename: PPblkAd2.rtf
Economic Strategy: Hollywood During the Golden Age
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A 9 page overview of the economic strategy launched in film production and promotion during the 1930s and 1940s. This strategy, in part, included the dynamics of film production (dynamics of the producer-unit system) and the alliance between studio systems and exhibitors, alliances established through vertical integration. One of the most important inclusions in this economic rationale, however, was the "bankable" star system. Bibliography lists 5 sources.
Filename: PPfilmEc.rtf
Effective Advertising
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This 5 page paper looks at two advertisements and examines them to show how they are effective. The two advertisements are Maybelline Sky High Curves mascara and the diesel X-type Jaguar. The advertisements are examined for content and the way that the message is communicated by way of information and emotional appeal and the use of brand knowledge and aspiration. The bibliography cites 2 sources.
Filename: TEmaybelline.rtf
Effectiveness of Internet Advertising
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A 6 page research paper that examines the topic of banner advertising on the Internet. The writer first examines some recent studies on Internet advertising and then relates the results of her own study as a means of substantiating the information by the more extensive research cited. Bibliography lists 3 sources.
Filename: 99webad.wps
Elaboration Livelihood Theory and the American Presidential
Campaign of 2000:
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This 12 page report discusses the concepts
related to the elaboration likelihood theory, when applied to the
presidential election. The report focuses on how it serves as a
means through which social scientists, political analysts, and
communication theorists can present a view of public and
political behavior that can be most enlightening. Attitudes,
attitude change, and the two paths of persuasion that affect
attitude change -- the “central route” and the “peripheral
route.” are discussed. Bibliography lists 4 sources.
Filename: BWelab.wps
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