Anti Essays
SELECT YOUR ESSAY BELOW:
|
Papers On Advertising Issues
Page 18 of 43
|
|
Entrepreneurship - Owning A Small Auto Repair Shop
[ send me this essay ]
An 8 page paper. The scenario for this paper is of a small auto repair shop that wants to increase business. The writer presents a modified business plan to demonstrate how the goal may be accomplished. The modified strategic plan includes these sections: the business - owners, location, etc; operational procedures; personnel; competition; and a marketing plan with numerous activities that will increase business. Bibliography lists 6 sources.
Filename: PGautorp.rtf
Ethical Issues Concerning False Advertising
[ send me this essay ]
This 3 page paper examines the problem with false advertising through a normative ethics perspective. Utilitarian and Deontological theories are utilized in the analysis. Bibliography lists 3 sources.
Filename: SA353adv.rtf
Ethics In Marketing
[ send me this essay ]
An 8 page paper. Is the phrase "ethical marketing" an oxymoron? Ethics in marketing have evolved over decades but it was not until the 1980s that an emphasis on ethics began to appear in the literature. The literature notes that from the 1940s until the 1980s, the rule of thumb in marketing was caveat emptor. It still is in many ways but there are more marketers trying to follow ethical practices in today's society. This paper provides examples of unethical practices, a brief overview of the evolution of ethics in marketing and discusses the American Marketing Association's Code of Ethics. Ethics are discussed in terms of marketing research, advertisements, pricing and availability, among other things. Bibliography lists 5 sources.
Filename: PGethmk2.rtf
Evaluating a Marketing Communications Campaign; Tesco
[ send me this essay ]
Tesco, the UK supermarket, recently launched a television advertisement that told consumers they compared they compared their own prices with those of major competitors, such as Asda and Sainsbury, on their web site. This 3 page paper critically evaluates this as a marketing communications campaign, identifying the likely objectives and how these may have been met. The bibliography cites 2 sources.
Filename: TEtescocom.rtf
Evaluating Commercial Websites
[ send me this essay ]
6 pages in length. When
considering an e-commerce business, it is obvious the only edge
to each business is the website seen by the consumer. Consumers
who become impatient or frustrated with a website are able to
simply log on to any of a number of competitors sites with the
click of a button. E-commerce for this reason is not an easy
business; the very difference between success and failure can
depend on the website ease and design with only the consumer in
mind. This paper gives an easy-to-understand ranking tool to
evaluate any website; and to perhaps help the reader use for the
development of their own website. Bibliography lists
10 sources.
Filename: JGAwebst.wps
Evaluating Economic Value Of Pr In Nonprofit Organizations
[ send me this essay ]
An 8 page paper that discusses the importance of measuring the effectiveness of communications and public relation programs. Included is a list of the different kinds of values associated with PR, the differences between the past and the present in terms of evaluating effectiveness, and guidelines for evaluating the economic value of the PR program, including a case study example. Bibliography lists 6 sources.
Filename: PGnpecpr.rtf
Evaluation of a Hillary Clinton Commercial
[ send me this essay ]
This 2 page paper uses Rank's model of persuasion to evaluate a Clinton campaign commercial used in her 2000 run for the senate seat in New York. Rank's model is defined. Bibliography lists 2 sources.
Filename: SA044Hil.wps
Evolution Of Marketing Ethics From 1960 - 2001
[ send me this essay ]
A 20 page paper. Some people would argue that "ethical marketing" is an oxymoron. Still, there are marketers who have tried to use ethical standards within their marketing efforts. This paper takes an historical look at ethics in marketing since the 1960s. Numerous issues are discussed, such as the predominant philosophies guiding the last forty-plus years, the fact that marketing typically follows a utilitarian perspective (which is explained) and perhaps there is a need to use another perspective. Examples are included. Bibliography lists 12 sources.
Filename: PGethmkt.rtf
We GUARANTEE that you'll find an Essay or Term Paper here to assist you or we'll write a brand new paper on your topic!
CLICK HERE for a Custom Order form!
|
