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Papers On Advertising Issues
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Example Report and Recommendations on the Continuation or Replacement of Questionable Ads (Alcohol and Tobacco) in “Living Well” Magazine
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This is a 9 page paper outlining an example report on the continuation or replacement of questionable ads in a magazine which promote healthy lifestyles. This example report outlines possible concerns and recommendations regarding the continuation or replacement of “questionable ads” in the “Living Well” magazine. The questionable ads include those largely related with the alcohol and tobacco industries which are seen as contrary to those ideas promoted through the magazine which features articles on healthy living. The report therefore deals not only with the health concerns related with alcohol and tobacco but also the percentage of advertising revenue generated by the questionable accounts and the preferences and demographics of the reading population. The report includes an example memo to the publisher, executive summary, list of illustrations, recommendations, and conclusions as well as a list of references.
Bibliography lists 6 sources.
Filename: TJquads1.rtf
Explication of a Television Commercial
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This 7 page paper provides a detailed analysis of a television commercial for Ralph Lauren POLO cologne. Signs and symbols are described and presented in the form of a chart. The rest of the paper analyzes the commercial in terms of the signs and symbols and their meanings. Bibliography lists 10 sources.
Filename: SA238RL.rtf
Female Stereotypes in the Media.
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(9 pp) The stereotype mindset may show women
as junkies, stick figures, mannequins, bimbos and
inanimate objects. In the past, even the physical
size of a woman has been open to stereotypes:
large women, even an Aunt Jemima is typically
depicted as a selfless nurturer, a glutton or a
buffoon, and that females in general, at least
through the media are often shown observing rather
than doing, if they are seen as 'doers' they are
often shown bumbling through, rather than as a
competent professional. Bibliography lists 9
sources.
SOURCES FOLLOW TEXT
Filename: BBwstero.rtf
Female-Exploitative Advertising
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A 10 page research paper defining just what constitutes exploitative advertising. Each spring, the print advertisements of the previous year are pooled for judging. It's awards time again. Winning an award for an ad is a true cap feather, but winning ads are not necessarily the most effective. If an effective ad as one designed with the built-in ability to reach the audience for which it is intended, then one that grabs the attention of a panel of experts is not necessarily the one that will work best for its intended purpose. Calvin Klein indeed captured attention, but that attention was accompanied by accusations of exploitation and kiddie porn. Bibliography lists 8 sources.
Filename: Femads.wps
Fitness and Body Building; Product Placement, Branding and General Marketing
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This 5 page paper looks at the fitness and Body Building industry in the US and considers issues such as product placement, naming rights, brand names and product endorsements. The paper uses real world examples t illustrate the points raised. The bibliography cites 7 sources.
Filename: TEfitbod.rtf
Food Advertising & Children
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A 5 page research paper that explores the latest findings on the connection between childhood obesity and food advertising aimed at children. The writer discusses the 2006 study report from the Kaiser Family Foundation on this topic, as well as the example set by Canadian legislation on this issue. Bibliography lists 3 sources.
Filename: khadkid.rtf
Footwear Fashions & Advertising
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Approximately 4 pages in length. Paper analyzes contemporary (mid-1990's) trends in footwear based upon advertisements promoting designer brands. Excellent for those studying advertising as well as fashion and various other areas of marketing. No Bibliography.
Filename: Fashnshs.wps
Frigidaire Case Study
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This 6 page paper is based on a case study provided by the student. In 1996, Frigidaire introduced a new front-loading washing machine, the only real innovation in the industry in many years. Sales were more than 30 percent below projections. The essay provides a brief background, problem statement and analysis, key facts in the case, alternative solutions, recommended solution and implementation using the 4 Ps marketing mix. Bibliography lists 1 source.
Filename: PGfrig.rtf
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