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Papers On International Business
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EFFECTIVENESS OF ASEAN-3
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This 6-page paper focuses on ASEAN-3, an alliance between Japan, China and Korea. The paper outlines the history of ASEAN's formation, the advantages that such an alliance has provided for the region, and some of the drawbacks of this alliance. Bibliography lists 8 sources.
Filename: MTasean3.rtf

Multicultural Communication in Business / Book Review
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A 4 page overview of Sherron B. Kenton’s and Deborah Valentine’s 'Crosstalk: Communicating in a Multicultural Workplace' which explores the issues of multicultural management and the issues of effective communication with these cultures. Stresses that contact with persons of another culture occur frequently both within the workplace and outside and that the effective business person must learn to deal with these cultures. No additional sources cited.
Filename: Busrevk.wps

Post-Cold War Safety:
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(6pp) When the Cold War ended under the Reagan administration, the World saw a dramatic improvement of Russian-U.S. relations, the fear of devastating nuclear war has lessened but the danger of their armaments still remain. The end of the Cold War has generally had a positive impact in that the interdependence of states and the global community has begun working towards collectively addressing the many important issues facing the world today. The world is truly a much safer place since the end of The Cold War. Bibliography lists 6 sources.
Filename: BBcoldwa.doc

How To Maintain Intercontinental Hong Kong As The Market Leader In The Hospitality Industry
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This 40 page paper, including executive summary, examines the way in which the Intercontinental hotel in Hong Kong may retain its position as the market leader in hospitality industry. After a brief introduction the paper examines the position of the hospitality industry in Hong Kong and then looks at the competition faced by Intercontinental. A SWOT analysis is used to analyse the position of the hotel internally and within a broader environment. Following the analysis innovative plans are presented that will help the hotel remain as an industry leader. The bibliography cites 12 sources.
Filename: TEintercont.rtf

"Around the World in 80 Days" as a Guide to 19th Century Globalization
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This 9 page paper discusses the idea that Jules Verne's book, 'Around the World in 80 Days,' is a guide to 19th century globalization. Bibliography lists 7 sources.
Filename: HVJVerne.rtf

"Going Global:" China as an Expansion Site
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A 7 page paper providing country information, market screening and rationale for exporting cosmetics to China. Chinese women are not known for being particularly interested in "makeup" as it refers to color items, eye enhancement and producing illusions, but they always have been greatly interested in skin care. As greater numbers of Chinese women gain access to increased discretionary income, many indulge in cosmetics when they do not indulge in anything else. Overall retail sales increased 12% November 2004 to November 2005; cosmetic sales increased 19.4% during the same period. Bibliography lists 8 sources.
Filename: KSintlBizChina.rtf

"The Lexus and the Olive Tree"/Globalization
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A 5 page review and analysis of author Thomas Friedman's view of globalization as represented in his book "The Lexus and the Olive Tree." The writer argues that Friedman's analysis is too simplistic to accurately represent globalization. No additional sources cited.
Filename: khlextre.wps

3i Performance and Strategy
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This 16 page paper examines the private investment company 3i. The paper starts by reviewing the 2001 and 2002 financial performance, the second part of the paper then examines the strategy of the company with reference to the models of Porter, Hofstede, Bartlett and Goshal and others. The bibliography cites 11 sources.
Filename: TE3istrat.rtf


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