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Papers On International Business
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Airbus A3XX Case Study
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This 5 page looks at a case study supplied by the student. Answering five questions, the paper considers the position of Airbus in 1999, looking at the reasons behind the development of the Airbus 3XX, the breakeven point, the overall demand for very large aircraft and the position of Boeing and whether or not Airbus should go ahead with the launch. The bibliography cites 3 sources.
Filename: TEair3XX.rtf
Airbus and Boeing
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This 9 page paper in written in three parts. The first part looks at the problems and challenges faced by Airbus in the early years and how they were overcome. This section makes use of McKinsey's 7 S's model and a SWOT analysis. The second part of the paper considers the industry that Boeing and Airbus work in, using Porters Five Forces model and a PEST analysis. The last part of the paper considers the future fort the companies and how they need to adapt and change. This section uses a PEST analysis and identify key factors for success and driving forces. The bibliography cites 3 sources.
Filename: TEairbus.rtf
Albertson's - International Expansion?
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A 24 page paper that explores the possibility of Albertson's expanding internationally. First, it is important to discuss the company, including its background, most recent revenue report, subsidiaries, and recent activities. The next section is a competitive analysis, including the forces driving the industry. A SWOT reveals more information needed to make a decision; it is in this section that Albertson's marketing is discussed. A section on foreign direct investment/international expansion discusses competitors who have expanded into other markets, primarily Wal-Mart, which becomes the focus for this section. The approaches to expansion are explained. Finally, recommendations are made for Albertsons' consideration if they propose to expand. Bibliography lists 21 sources.
Filename: PGalbtf.rtf
Alcohol Beverage Segments and Fosters in Australia
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This 16 page paper examines the way in which the alcoholic drink market could be segmented. These segments are then applied to the well known Australian company Fosters, identifying which of the segments are most important and why, looking at the characteristics and behaviour of the segments. The bibliography cites 7 sources.
Filename: TEfoster1.rtf
Alliance Evolution
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A 10 page paper examining the changes of attitude toward both domestic and international business alliances. In the early days of the concept of strategic alliances – particularly in those involving a foreign company – the primary goals were to defray fixed costs while expanding markets (Ohmae, 1989). Today that role has shifted more to generating revenues (Segil, 2004). The purpose here is to review Ohmae's (1989) article for concepts that have persisted in today's business environment. Bibliography lists 7 sources.
Filename: KSintlBizAlly.rtf
Alternative IT Initiative For International Cruise Line
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A 3 page paper. A fictional cruise line needs to align information technology operations between centers in two countries. The essay provides three alternatives with advantages and disadvantages of each alternative. Bibliography lists 2 sources.
Filename: PGcrseit.rtf
Amazon.co.uk
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This 8 page paper uses Amazon.co.uk as a case study to look at the way in which e-commerce can be used as an effective business method, the importance of the consumers experience and the explanation of a business model developed specifically for e-commerce. The bibliography cites 7 sources.
Filename: TEamazoncouk.rtf
Amazon.com and Internet Jurisdiction
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A 5 page paper discussing Amazon.com's international operations and legal problems that the company potentially could become entangled with as Internet law continues to change. Amazon operates 9 sites (US, UK, China, etc.) and likely is bound by the laws of the country in which those sites are located. Jurisdiction changes have been occurring since an Australian court decided in 2002 that the site of injury imposed by a US site owner was Australia. Bibliography lists 6 sources.
Filename: KSebizIntLawAmzn.rtf
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