Anti Essays
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Papers On Marketing & Consumer Behavior
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Marketing Cigarettes To Adults
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An 8 page paper discussing a plan for marketing cigarettes to adults currently smoking. The target market is young (20s) adults of lower-middle income with a high school education and perhaps some college. Because of ethics issues of marketing tobacco to minorities and because of demographic data indicating that Caucasians exhibit the highest smoking rates, these cigarettes will be marketed only to Caucasian consumers, and primarily to men. This brand is to be manufactured solely from domestically-grown tobacco, unheard of in today's market, that carry no possible residues of pesticides accepted in foreign countries but not labeled here for use on tobacco. Being made of totally domestically-grown tobacco will result in the final product carrying a slightly higher price than its competitors, but it will be marketed on the basis of its higher quality resulting from the same reason. Bibliography lists 5 sources.
Filename: Cigmkt.wps
MARKETING STRATEGIES AND SOAP SUDS
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This 15-page paper examines marketing theories such as the 4 Ps and SWOT as they pertain to a specific product which is, in this case, laundry detergent. The paper defines the theories and uses them to help market the detergent. Also included is financial information about Proctor and Gamble as an example of an income statement. Bibliography lists 4 sources.
Filename: MTmarsoa.rtf
LOCATION AND COMPETITION
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This 5-page paper examines the competitive advantage of location to various firms. In answering this question, we examine two industries -- the home improvement industry (Home Depot and Lowe's) and the office supply industry (OfficeMax, Staples and Home Depot). Bibliography lists 4 sources.
Filename: MTloccom.rtf
EXPORTS, LICENSES, JOINT VENTURES AND WHOLLY-OWNED SUBSIDIARIES
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This essay explains the difference between exporting, licensing, joint ventures and wholly-owned subsidaries, particularly as this pertains to doing business in foreign markets. Also included are benefits and disadvantages to each tool of market entry. Bibliography lists 3 sources.
Filename: MTexport.rft
Retailing Harry Potter
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A 4-page Promotional Price analysis on Harry Potter books and movies. The author addresses how this book is being promoted in the television, print, internet/point-of-sale media. Bibliography lists 5 sources. JVpotret.rtf
Filename: JVpotret.rtf
The Internet, International Marketing And Pacific Bell
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A 12 page paper. Electronic commerce is growing exponentially. More than 2,000 businesses go online each month, yet, the one industry one would expect to find exploiting this medium - the telecommunications industry - has been the slowest to enter the medium. This paper discusses the telecommunications industry and electronic commerce, then, focuses on one company, Pacific Bell. The paper provides steps Pacific Bell must take to enter international marketing on the Internet and discusses the impact this venture would have on the company. Information is appropriate for any telecom company. Bibliography lists 18 sources.
Filename: PGpac.wps
Liquid Candy Wars / Coca-Cola Versus Pepsi
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6 pages in length. It is a well-known fact that Coca-Cola and Pepsi have gone head to head in competitive business for many years, and have struggled to lure the consumer away from each other. Although Coca-Cola has maintained a healthy lead over Pepsi, Pepsi is in fact becoming a formidable opponent. This paper examines the tactics used by Coca-Cola and Pepsi and looks at the diverse strategy used to attract the attention of the customer. Bibliography lists 6 sources.
Filename: JGAcolas.rtf
Entrepreneurial Use Of The Internet
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A 6 page paper discussing some of the reasons for the raging success of some businesses in Internet sales, while others languish and complain that it just hasn't worked for them. The bottom line is that there is incredible potential for success on the Internet, but businesses must make it easier for consumers to find them and conduct business with them. The successes of Dell and Netscape can be used as readily available 'how to' manuals: they offer full information on the product; they ask the consumer to purchase from the web site; they make site purchases easy; they offer guarantees of satisfaction. Bibliography lists 4 sources.
Filename: NetEntr.doc
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