Anti Essays
SELECT YOUR ESSAY BELOW:
|
Papers On Marketing & Consumer Behavior
Page 15 of 167
|
|
Apple Inc; Product Perception Maps
[ send me this essay ]
This 4 page paper presents three product perception maps for Apple products. The products examined are the iMac, the iPod and iTunes. Each are discussed and placed on a two dimension grid which assess the most important perceptions to the customer when making the purchase decision. The bibliography cites 5 sources.
Filename: TEapplePPM.rtf
Apple Mac Versus Dell Marketing
[ send me this essay ]
This 3 page paper compares the marketing strategies for Apple computers and Dell computers. Bibliography lists 4 sources.
Filename: PGdlmc.rtf
Applied Public Relations (Book Report)
[ send me this essay ]
This 3 page paper provides an overview of Applied Public Relations: Cases in Stakeholder Management. The book is critiqued as well. Bibliography lists 2 sources.
Filename: SA615APR.rtf
Applying Marketing Research
[ send me this essay ]
This 14 page report discusses the importance of marketing research in terms of planning for the future and providing for an overall and integrated marketing effort. This report uses the examples of “super-stores” and warehouse clubs and the ways in which consumers take advantage of their products and services. Bibliography lists 6 sources.
Filename: BWapmark.rtf
Approaches to Market Research
[ send me this essay ]
A 3 page paper discussing ways that an
entrepreneur might approach conducting market research. Organizations devoted to conducting
and selling such research exist of course, but their prices often are beyond the reach of
entrepreneurs and the information contained in them is addressed to larger organizations.
Government-generated information (local economic census, tax records) can provide insight in
trends; direct survey of potential customers can supply information from the customer
perspective. Bibliography lists 1 source.
Filename: KSmktgResearch.wps
Article Review on Adolescent Consumer Behavior
[ send me this essay ]
This 5 page paper reviews an article entitled "You can't have that! A study of reactive effects and children's consumer behavior," by Amy Rummel and others. The article is summarized and critiqued. No additional sources cited.
Filename: SA212art.rtf
Aspects of International Marketing
[ send me this essay ]
This 8 page paper looks at the cultural differences that marketing has to contend with. These may be to different cultural groups within a country or on an international basis. The paper focuses on the international aspects of cultural differences such as masculine and feminist cultures, moral values and also gives some case studies to demonstrate similarities and differences. The bibliography cites 9 sources.
Filename: TEculmar.wps
Aspects of Marketing
[ send me this essay ]
This 9 page paper looks at different issues that need to be considered when looking at marketing. The paper outlines pricing strategy, buyer behaviour, branding, segmentation of the markets and product positioning. The bibliography cites 10 sources.
Filename: TEmaris2.rtf
We GUARANTEE that you'll find an Essay or Term Paper here to assist you or we'll write a brand new paper on your topic!
CLICK HERE for a Custom Order form!
|
