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Papers On Marketing & Consumer Behavior
Page 18 of 167
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B2B and B2C Marketing: Similarities and Differences
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This 6 page paper compares and contrasts marketing to the consumer with marketing to business. For customers, or business customers, it seems as if there is a shift, and it has gone to developing niches that individual customers will like. This is true whether or not the customer is a business customer or an individual consumer. This idea is discussed in addition to many others. Marketing to B2B and B2C customers if the focus of this paper. Bibliography lists 5 sources.
Filename: SA732B2.rtf
Bank Customer Satisfaction
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6 pages in length. The future of customer satisfaction within the banking industry hinges upon astute marketing tactics and continued technological advancements such as automation, ATM's and debit cards; clearly, the human element is becoming less and less important in order for the industry to successfully move forward in its never-ending quest to attract and retain clientele. Bibliography lists 8 sources.
Filename: TLCBankCust.rtf
Basis for Interest: Handheld Computer Product
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A 10 page paper
discussing the examination of whether to pursue development and testing of a new type of
palmtop computer, one that incorporates a cellular telephone and has the capability for
wireless Internet access. Consumers and business travelers throughout the developed
world increasingly face time pressures and constraints. Average consumers' lives are
busier than ever, with family responsibilities growing at a time that Americans are working
more hours than ever before. Business people are dealing with ever-increasing
competition that has all but eliminated the luxury of extended time periods for completing
projects or bringing products to market. Bibliography lists 6 sources.
Filename: KSmktgPalm.wps
Beef Irradiation: The Process, Radiation Levels, Regulations and Concerns
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This is a 5 page paper on beef irradiation. Irradiation is a process used to kill harmful molds, bacteria and pathogens in foods and has been approved by the Food and Drug Administration (FDA). Overall, it has been found to be a more effective process than traditional methods in addition to the fact that there is little or no change to the texture, flavor or color of the meat. Beef irradiation is considered to be one of the most important because beef is often consumed when it is raw or partially cooked; irradiation kills E. coli 0157:H7 which is considered an “illegal adulterant” in beef and would lead to mass recalls if present; and, irradiated beef can be labeled “E. coli Free”. Because of the use of radiation in the process, consumer groups are concerned that the process may produce carcinogens and irradiation could also open the door for exploitation in that it lowers the bacteria levels found on spoiled meat. Irradiation however, is considered as a plausible alternative under kosher law which restricts the use of the traditional chemical and heat treatment processes used in the killing of bacteria on beef. Used in over 40 countries and approved by the U.N. World Health Organization, beef irradiation overall seems to have more advantages than disadvantages.
Bibliography lists 6 sources.
Filename: TJbeefi1.rtf
Benchmarketing; Coca Cola and Pepsi
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This 3 page paper considers the way that Cocoa Cola and Pepsi have used benchmarketing in their advertising communications. The paper briefly defines benchmarketing and then examines the ways that Pepsi and Coke have used it in the marketing using examples of international campaigns. The bibliography cites 4 sources.
Filename: TEbenchpepsi.rtf
BEST BUY: SWOT ANALYSIS
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This 10-page paper offers a SWOT analysis of Best Buy. Also under discussion are trends for consumer electronics. Bibliography lists 3 sources.
Filename: MTbbswot.rtf
Best Buy’s Physical and Electronic Stores
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A 6 page paper comparing the virtual and physical shopping experience and benefits for the company, using Best Buy as the example. The virtual and physical stores are great complements for each other. They each have their strengths and each contributes to the company’s overall success. Bibliography lists 1 source.
Filename: KSecommBestBuy.rtf
Big Emerging Markets 2005
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A 3 page paper assessing the statement, "Within 20 years, we will have seen the emergence of enormous global markets for standardized consumer products. Do you agree or disagree with this statement?" The paper provides 3 pages supporting agreement. Bibliography lists 4 sources.
Filename: KSmktgGloMkts.rtf
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