Anti Essays
SELECT YOUR ESSAY BELOW:
|
Papers On Marketing & Consumer Behavior
Page 21 of 167
|
|
Branding in Tourism
[ send me this essay ]
This 3 page paper considers how branding may be used by tourist destinations. The paper looks at how this may be achieved and gives a short example of a branding strategy for a tourist attraction. The bibliography cites 8 sources.
Filename: TEbrndtr.rtf
Branding Mac Computers
[ send me this essay ]
This 14 page paper discusses what branding is and the importance of developing brands. The variables involved in creating a brand image are discussed. Passionate branding is explained, including the traits of passionate branding. The bulk of the paper describes how Apple developed the Mac brand, which is a passionate brand. Mac users are fiercely loyal. The message of the Mac brand and the variables involved are explained. Bibliography lists 9 sources.
Filename: PGmacbr.rtf
Branding Plan for WVLT-TV
[ send me this essay ]
A 5 page paper discussing characteristics of the viewing area of this mid-market television station and ways that the station can increase its standing in the local area. Located in the foothills of the Smoky Mountains, WVLT is the perennial “also ran” in broadcast television in East Tennessee. It is a network (CBS) affiliate, but its local efforts fall short of those of the leading station in the market, the local NBC affiliate. The paper recommends that WVLT begin increasing community awareness of the station right away while simultaneously selecting a general theme as focus for greatly increased community involvement. No sources listed.
Filename: KSmktgWVLT.rtf
Branding Restaurants; The Advantages and Disadvantages
[ send me this essay ]
This 6 page paper considers why restaurants are banded and the benefits that branding may bring. The negative aspects and results of branding are also considered. Examples are used to illustrate the points raised. The paper focuses on the UK, but many of the restaurant chains and examples used are known internationally. The bibliography cites 8 sources.
Filename: TErestur.wps
BRANDING – A REVIEW OF MARKETING ARTICLES
[ send me this essay ]
This three page paper provides article reviews on two marketing-based articles, “The ownership effect in consumer responses to brand line stretches,” and "Using advertising alliances for new product introduction: Interactions between product complementarity and promotional strategies."
Filename: MTbrmaar.rtf
BRANDING, VALUE AND REPUTATION
[ send me this essay ]
This 3-page paper focuses on the question of the value of reputation, particularly as it pertains to branding. Bibliography lists 4 sources.
Filename: MTbrarep.rtf
Branding: Ethical Or Unethical
[ send me this essay ]
A 5 page paper. Are there practices in branding that would be considered unethical? The writer concludes there is at least one practice that fits the criteria. In general, the writer concludes that it is the business practices of the company that can be judged as ethical or unethical. Bibliography lists 5 sources.
Filename: PGbrdet.rtf
Brands, Brand Management, & The Brand Manager System
[ send me this essay ]
A 4 page critique of the entitled article by Low and Fullerton. The article's authors investigated the viability of continuing the brand management system today and in the future. They reached five theses based on a comprehensive historical review of the literature. Their conclusions are discussed. Bibliography lists 1 source.
Filename: brand.doc
We GUARANTEE that you'll find an Essay or Term Paper here to assist you or we'll write a brand new paper on your topic!
CLICK HERE for a Custom Order form!
|
