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Papers On Marketing & Consumer Behavior
Page 34 of 167
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Consumer Reaction To Products Endorsed By Specific Celebrities
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A 7 page paper presenting an advertising research project in which a survey was used to assess the effectiveness of celebrity endorsement in advertising in terms of obtaining the desired effect on the consumer. The paper reports a survey done of 52 mall shoppers equally divided regarding sex. They were asked their opinions of several celebrities, several products, and whether celebrity endorsement affected their purchasing decisions. The limitations of the study prevents the researcher from concluding that the hypothesis is proved, but it is supported by the findings and warrants further research. Bibliography lists 5 sources.
Filename: Advcele.wps
Consumer Research Groups
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10 pages on consumer research groups; their importance, functions etc; Examines issues, defines terminology, provides 1 illustrative chart. Bibliography lists12 sources.
Filename: Csmrsrch.wps
Consumer Research Literature Review
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An 8 page paper providing a literature review for the research questions identified in KSresConsHlth.rtf, “Researching Consumer Attitudes in Private Health Insurance.” The review addresses the topics of service quality, process flows and call center operation. Bibliography lists 9 sources.
Filename: KSresConsHlthLit.rtf
Consumer Satisfaction / Primary Study
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A 19 page analysis of data obtained from real 1995 surveys of Kean College (a New Jersey state college) students about their attitudes towards the school that they attend. Includes statistical analyses, recommendations, and application of consumer behavior theory. Very useful as a model for those studying business-related courses such as consumer marketing. No Bibliography.
Filename: Cnsmmktg.wps
Consumer-Oriented E-Commerce / MotherNature.com
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A 14 page paper. E-commerce is changing the way we do business. There are more business popping on the Internet every day. The questions this paper investigates are: What kinds of business practices are used? Are e-businesses consumer-oriented and if so, how do they demonstrate that? What are the regulations concerning e-commerce and do these business abide by these? One e-business is used as the example - MotherNature.com. Bibliography lists 9 sources.
Filename: PGecom3.wps
Consumerism
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This 5 page paper outlines the value-basis of modern consumer society and discusses the extent to which these value are compatible with sustainable development. The bibliography cites 10 sources.
Filename: TEconssm.rtf
Consumerism and the Future of Electronics
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This 11 paper delves into the future and looks at current innovations in electronics as well. A literature review is provided along with a hypothetical survey and results. An analysis is made and speculation as to what technology will be like in the future is provided. Consumer behavior, as well as whether or not technology is good for mankind, are issues which are explored. Bibliography lists 5 sources.
Filename: SA237fut.rtf
Continuous Program of New Product Development
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7 pages in length.
Battles have long been waged and lost throughout history, but
there is nothing quite like the technological competition that is
being pursued between the current video game industry. Just as
with any other healthy rivalry, there are always supporters
backing each side who think their product is superior to the
competition. Such is the case with the war between the two major
game manufacturers, Sony and Sega. This paper will focus on the
reason companies cannot afford to rest on their laurels even when
their product is number one on the market. In fact, it is those
very companies who need to work the hardest to stay on top.
Bibliography lists 4 sources.
Filename: JGAnpdev.wps
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