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Papers On Marketing & Consumer Behavior
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Cruising to Puerto Rico
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A 23 page marketing plan for a weekend-length cruise route between Puerto Rico and the British Virgin Islands. It is the mission of the venture to increase tourism in Puerto Rico, enabling each country to take advantage of its neighbor's tourist trade. The ultimate goal is that weekend cruise visitors will note the surroundings and accommodations, and return for on-land visits in the future. Bibliography lists 9 sources.
Filename: KStravPuRico.rtf
Cultural Capital: Culture of Taste
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Culture capital is the hidden ledger that posts the scorecard for cultures within society. Culture capital is social interactions that amount to social transactions among the popular people (dominant) and those who observe them (dominated). This kind of capital is related to taste — the taste of the dominating social group. This paper explores the relationship of taste to capitalism, and briefly looks at consumerism through the eyes of Veblen and Bourdieu. Bibliography lists 3 sources. JVcultast.rtf
Filename: JVcultast.rtf
CUSTOMER ANALYSIS: A LITERATURE REVIEW
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This 8-page paper discusses the customer in terms of marketing strategy by introducing consumer models and applying them to real-world situations. Bibliography lists 4 sources.
Filename: MTcusana.rtf
Customer Care in Hospitality
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6 pages. This paper defines the
concept of customer care in the hospitality industry. The focus
is on the importance of hospitality within the context of the
front office, or reception area. The process of creating a
customer care program is discussed as are ways in which it can be
monitored and maintained on a regular basis. Perhaps most
interesting is the fact that as times change so do customer care
aspects; the hospitality industry is one that is constantly
undergoing changes and because of this the training and methods
employed must be kept constantly up to date as well.
Bibliography lists 7 sources.
Filename: JGAcstmr.wps
Customer Loyalty
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This 10 page paper examines the difference between customer satisfaction and customer loyalty. This is achieved by reviewing Jill Griffins book ' Customer Loyalty : How To Earn It And How To Keep It', and comparing this with contemporary theories. The advantages and economic implications are considered in conjunction with the way loyal customers may be found, developed and then retained. The bibliography sites 7 sources.
Filename: TEloyall.wps
Customer Loyalty Defined
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This 4 page report discusses the concept of customer loyalty - what it is, how to get it, and how to keep it. Consumers have varying views on what an ideal relationship consists of and where they will place their loyalties. Whatever definition of customer loyalty is given, a truly loyal relationship is characterized by customers' increasing level of trust. Therefore, trust is a key factor in customer loyalty that allows the marketing professional to better understand the motivation and desires of the average consumer. Bibliography lists 5 sources.
Filename: BWcusloy.wps
Customer Relations Interview
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Customer Relations Interview This 3 page paper considers a fictitious interview with a customer relations/service manager for a large automotive company to assess the areas where customer relations are important. The paper then presents recommendations to enhance the customer relations further with the use of CRM. The bibliography cites 4 sources.
Filename: TECRinter.rtf
Customer Relations Management and Seven Unique Companies
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This
25 page report discusses six separate companies -- American
Airlines, First Union, HP, Amazon.com, HomeGrocer.com,
Dickssupermarkets.com, Webvan.com -- and their understanding,
implementation, and enhancement of Customer Relationship
Management or CRM efforts. Whether it is called customer
relationship management, CRM, or just good business practice
based on common sense, making customers central to immediate and
long-term business action is on the rapid rise. Leading-edge
companies the world over are recognizing that intimate,
one-to-one relationships with their customers are critical to
survival in our increasingly global and competitive marketplace.
Bibliography lists 14 sources.
Filename: BWcrm.wps
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