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Papers On Marketing & Consumer Behavior
Page 40 of 167
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Dealing with Consumer Shifts
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A 5 page paper discussing cola manufacturers' focus on bottled water as a product they can move along the product life cycle curve as dark, sugary colas continue to decline. Some marketers in the past have believed that consumers will buy anything they choose to place before us; astute marketers have come to understand that such is not the case. Consumers do need time to accept a new product, however, such as was the case with bottled water. Bibliography lists 2 sources.
Filename: KSmktgSftDrnk2.rtf
Defining Marketing
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A 5 page paper discussing the marketing mix – the four Ps – and using those items to define marketing as the process of identifying a target market and then meeting the needs of that market through price, product, distribution and promotion. The goal should be to provide consumers with what they want, where they want to buy it and at a price they want to pay, or at least not object to strongly enough to turn them away from their purchase decisions. Bibliography lists 3 sources.
Filename: KSmktgDefine.rtf
Defining Public Relations
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A 3 page paper providing several definitions of public relations, including the dictionary; the Public Relations Society of America (PRSA); a marketer; and an individual. Public relations associated not with product sales but with the promotion of an individual, organization or cause still uses the same techniques. Bibliography lists 3 sources.
Filename: KSmktgPR1.rtf
Defining Public Relations
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This 4 page paper looks at 3 definitions of public relations, considers why and how they are different and discusses the way they reflect the concept and practice of PR. The bibliography cites 5 sources.
Filename: TEPRdefn.rtf
Dell Computer And Distribution
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A 5 page paper. Dell Computer was the first PC manufacturer to utilize direct sales channels - from manufacturer to end user with no 'middle-men.' It revolutionized the way computer companies do business. This paper discusses this practice, including the revenue Dell realizes from just their Internet sales channel. Bibliography lists 5 sources.
Filename: PGdell3.wps
Dell Computer Corporation
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This 9 page paper offers an overview of Dell Computer Company. Discussion includes a brief description/history of the company, the marketing mix using the 4Cs (an update of the 4Ps), market share of PCs and servers in the U.S. and international markets, as compared to several competitors, factors of their competitive advantage, and worldwide operations. Bibliography lists 12 sources.
Filename: PGdell5.rtf
Dell Computer Corporation - Getting Products To Market
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An 8 page paper. Dell has taken the lead in terms of market share in both the U.S. and the world. One of the factors involved in this success is their attention to customer service. Another is getting new products to market quickly. This paper discusses the issue of time to market. Bibliography lists 8 sources.
Filename: PGdellmark.rtf
Dell Computer Corporation – Challenge
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A 7 page paper. Dell continues to gain a larger market share across the world. In this paper, the writer uses information sent from the student in addition to other sources. A short background of the Dell Computer is provided, including a SWOT. The writer then outlines a challenge facing the company, expanding into an Asian country, and makes recommendations for doing so. Bibliography lists 7 sources.
Filename: PGdelchn.rtf
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