Anti Essays
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Papers On Marketing Case Studies
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"Decisions Without Blinders"
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A 3 page review of the article by Max H. Bazerman and Dolly Chugh. Published in the January 1, 2006 edition of Harvard Business Review, this article explores the tendency for humans to ignore factual information when making decisions. This tendency is described by the authors as being a phenomena of "bounded awareness". No additional sources are listed.
Filename: PPdecisi.rtf
"We Have No Time For Marketing Research!"
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This 12 page paper discusses a statement made by a senior management of a UK charity organisation "we have no time for marketing research", identifying the pertinent issues in the scenario and explaining the significance of marketing techniques in addressing these issues. The paper shows how marketing research may take up some time and resources but may make a net contribution to any organisation. The bibliography cites 11 sources.
Filename: TEmarketing.rtf
'Toyland: The High-Stakes Game of the Toy Industry' by Sidney Stern & Ted Schoenhaus
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It is interesting how toys effect the economy of the nation. Sidney Stern and Ted Schoenhaus have written a book about the toy industry, which is entitled: 'Toyland: The High-Stakes Game of the Toy Industry,' in which they discuss among other things, competition and economics in this field. No other source cited.
Filename: PCtoys.doc
A Brief Overview of Stewart Enterprises, Inc. (STEI)
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This 3 page paper provides a quick look at this industry giant. When it commenced, who audits its books, and its take on regulation are items included in the analysis. Bibliography lists 3 sources.
Filename: SA607STE.rtf
A Business Analysis of Competitors Nintendo and Sega
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This 4 page paper takes a look at Nintendo and Sega and evaluates these companies. About half of the paper is a comparison chart of the two firms which illustrates their similarities and differences. Items discussed include marketing tactics, product development and target markets. Bibliography lists 6 sources.
Filename: SA007Bus.rtf
A Comparison of Barnes & Noble with Amazon.com
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This 5 page paper provides an overview of each company largely with the use of a SWOTT analysis. The fact that Amazon is a click and click enterprise, versus B&N's click and brick status, is highlighted. Bibliography lists 2 sources.
Filename: SA216BN.rtf
A Comprehensive Business Analysis of Microsoft Corporation
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This 15 page paper provides an overview of the company, its history and its marketing strategy. The recent anti-trust lawsuit is discussed as are financials for a ten year period. Also included is a SWOT analysis, the use of Porter's Five Forces model and analyses with the use of other tools. Recommendations are made. Bibliography lists 7 sources.
Filename: SA045Mic.rtf
A Critical Analysis of Eric Schlosser's “Fast Food Nation: The Dark Side of the All-American Meal”
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A 9 page overview of Schlosser's examination of
the fast food industry. The author provides a general overview of Schlosser's premises and reviews Chapter 2 of the book in considerable detail. No additional sources are listed.
Filename: PPfastF2.rtf
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