Anti Essays
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Papers On Marketing Case Studies
Page 17 of 116
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British Telecom; Advertising So the Audience Understands the Message
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This 5 page paper looks at the way British Telecom are advertising and discusses this with reference to the following quote “New theory suggests that customers does not merely decode an advertising message, but creates or co-creates the message”. The bibliography cites 8 sources.
Filename: TEBTaudi.rtf
Brother International(Case Study Analysis)
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This 10 page paper examines a case study submitted by a student. Suggestions are made on how to resolve problems and create a sustainable, well functioning company. Concepts such as management, vision and centralization are discussed.
Bibliography lists 5 sources.
Filename: SA552Bro.rtf
Bulgarian Wine
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This 5 page paper considers the Bulgarian wine industry and seeks to discover if there is a potential for the industry to increase its market share in the UK. The writer considers the situation in Bulgaria, along with the recent changes as seen with companies such as Domaine Boyar, as well as the demand of the UK retail wine sector in order to ascertain if there is a potential match. The bibliography cites 10 sources.
Filename: TEbulwin.rtf
Bumble Bee Seafoods, Inc.
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A 5 page paper which discusses a problem within Bumble
Bee Seafoods, Inc., as illustrated in a particular case study written by Peter R. Hennessy.
The problem is discussed and then several solutions are offered up, analyzed, and then one
particular solution is chosen. No additional sources cited.
Filename: RAbmblbee.wps
Business & Marketing Article Reviews
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24 page long reviews of articles relevant to business and marketing with citations for each.
Filename: Articles.wps
Business Analysis For a Furniture Company
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This 10 page paper provides a business plan, SWOT analysis and application of Porter's Five Forces Model to a fictitious Furniture Company named XYZ. The outlook for the furniture industry is also explored. Recommendations are made. Bibliography lists 5 sources.
Filename: SA146XYZ.rtf
Business and Marketing in Thailand
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This 9 page paper is written in two parts. The first part considers Thailand as a destination for setting up a business and looks at how two products, a lap top computer priced at $500 and a male contraceptive device priced at $1 may be promoted. The second part of the paper outlines a negotiation strategy for setting up a strategic alliance and dealing with any disputes. The bibliography cites 6 sources.
Filename: TEmarthail.rtf
Business Prospects in the City of Philadelphia
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This 2 page paper provides a look at the demographics of Philadelphia. Is opening a business in the city a reasonable goal? Bibliography lists 5 sources.
Filename: SA324Ph.rtf
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