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Papers On Marketing Case Studies
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Case Study in Cosmetics Marketing
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This 6 page paper takes a proposal for a new product, using the Clinique company as an example of the manufacturer, and examines how the culture, the industry and the law will affect its marketing. A decided focus is on environmental issues and how media and activists play a role in decision making at the company level. Bibliography lists 4 sources.
Filename: SA041cln.rtf
Case Study in Critical Thinking
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This 6 page paper provides a case study of an assistant to a CEO who has to compose an outline for a public relations speech for the CEO. The scenario involves a hospital that is losing money. The course of action that the CEO should recommend is the basis for this paper. No bibliography.
Filename: SA312FEH.rtf
Case Study on Dakota National Air
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10 pages. This case study looks into building electronic marketing capability for a specialty airlines that gives air tours from two to fourteen days. Dakota National Airlines will choose an option that is best for their particular situation and comments will be made on the advantages and disadvantages of choosing this particular method of marketing their services. Bibliography lists 11 sources.
Filename: JAdakair.rtf
Case Study on Gerber in Poland
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5 pages in length. In 1991, one
way in which the owners of the Gerber Products Company could
consider expanding their business was to consider globalization.
At the time, there was a food processing company in Poland named
Alima S.A. All Gerber would have to do is to boost its sales
and refurbish the aging plant. However, there are many factors
to consider when considering globalization. This paper will
focus on several of those factors and the student can base a
decision from the facts presented within.
Filename: JGAgrber.wps
CASE STUDY – THE PAPERLESS SOCIETY
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This 10-page paper focuses on communications difficulties between a company's headquarters in and branch offices. In this case, the company in question is BIC a fictitious investment brokerage firm that has been struggling with issues of lost documents and employee refusal to use the newly developed ERP system. The paper focuses on offering the problem and proposing solutions.
Filename: MTpapcas.rtf
Case Study: Burt's Bees
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This 5 page paper is a case study of Burt's Bees. It identifies company problems and proposes solutions. Bibliography lists 1 source.
Filename: HVBurtsB.rtf
Case Study: Coral Divers Resort
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5 pages in length. This is an excellent example paper that can be applied to any business. Analyzes the strategy to improve the profitability of the Coral Divers Resort. Executive summary makes recommendation based on an industry wide study. The paper explains how by enhancing assets that are already in place and doing an efficient and well thought out advertising campaign, Coral Divers Resort can increase profits dramatically within a relatively short timeframe. This comprehensive paper includes graphs for financial analysis.
Filename: JGAcoral2.rtf
Case Study: DuPont Kevlar
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3 pages in length. Spending millions of dollars to develop a new product often presents an inescapable dichotomy: Money must be invested in order to create and market test a product but at the same time, the unknown factors associated with that products success leaves a company with nothing more than guarded anticipation until the economic reality is realized some months – or even years – later. This is precisely the scenario DuPont faced when Swank approached the company's Executive Committee to ask for three hundred thirty-two million dollars for a Kevlar plant. Bibliography lists 2 sources.
Filename: TLCDupont.rtf
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