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Papers On Marketing Case Studies
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Case Study: Jarir Bookstore
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A 7 page case study of Saudi Arabia's Jarir Bookstore. Founded in the 1970s as a bookstore, Jarir Bookstore's primary business no longer is books, but computer equipment, software and training. The company began offering computer hardware only as a result of customers' requests; had its management not been inclined to truly listen to what customers want, the company would have missed the opportunity to be the leading IT retailer in the Middle East. Jarir Bookstore appears to be continuing the tradition of meeting customers' needs, solidifying its position even further. Bibliography lists 10 sources.
Filename: KSmktgBookJarir.rtf
Case Study: Not-for-proft Organization
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This is a proposed case study designed for an NPO that includes a 1-page outline, introduction, background, analysis, and solution. Focus is on the issue of employee retention, so NPO organizational structure and management is a focus. Bibliography lists 2 sources. JVcasebu.rtf
Filename: JVcasebu.rtf
Case Study: ONSET Ventures
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This 5 page paper examines the case study of ONSET Ventures, a venture capital company, and their funding of TallyUp, a start-up. Bibliography lists 1 source.
Filename: HVOnsetV.rtf
Case Study: Perot and General Motors
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5 pages. This is an invaluable case study analysis of the merger of Perot's EDS Company and General Motors. There are several key topics in this paper including why GM bought out Ross Perot and why the merger should not have taken place at all. Perot and Smith were not able to accomplish the changes they set out to accomplish with the merger and this paper goes into the reasons for that.
Filename: JGAperot.rtf
Case Study: Pfizer
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8 pages in length. The writer discusses Pfizer's animal health products as they relate to the declining ranching industry and the need to refurbish the company's segmented marketing approach. No bibliography.
Filename: TLCPfizr.rtf
Case Study: Texas Instruments
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5 pages in length. Responsible for the vast expansion of semiconductors in the latter part of the twentieth century, Texas Instruments helped implement a significant change in the process of education. Primarily a geophysical exploration company in the early 1950s, Texas Instruments ultimately modified its overall direction to include semiconductor technology, an up and coming development that enabled the company to be one of the first to create a completely transistor radio. This step led to another and another until Texas Instruments was considered the leader of manufactured integrated circuits. The vast growth within the global electronics market, for which Texas Instruments helped to clear a pathway, proved highly successful for the company; as the 1970s approached, Texas Instruments had cornered the market with regard to user-end products. No bibliography.
Filename: TLCTexIn.wps
Case Study; Neptune’s Gold
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This 11 page paper is a marketing case study based in a case supplied by the student. Neptune Gourmet Seafood is a premium brand is seafood, selling at a good premium on the market. The company have invested and have increased supply beyond their premium market demand. The suggestion has been to start a lower priced mass market product but concerns exist for the impact this could have on the company’s existing brand and how it may devalue it directly or indirectly. The paper looks at the theory and the practice to consider how Neptune should respond and suggests a marketing strategy. The bibliography cites 14 sources.
Filename: TEneptuneg.rtf
Catatech Case Analysis
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A 3 page research paper that offers a hypothetical case study in which the writer proposes arguments to persuade the company's CEO for a greater Internet presence. The writer discusses obstacles and benefits of e-commerce. Bibliography lists 2 sources.
Filename: khcata.rtf
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