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Papers On Business Plans & Technical Writing Samples
Page 17 of 27
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MARKETING PLAN: PALM, INC.
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This 24-page report is a marketing report about Palm, Inc. the leader in the hand-held gadget industry. The report offers background on the company (and industry in general), a situational analysis, a SWOT and marketing analysis, and marketing mix suggestions. Bibliography lists 5 sources.
Filename: MTpalma.rtf
MARKETING PLAN: RECHARGEABLE CARD
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This 6-page paper is an example of a marketing plan for a rechargable value card that can be used on the Internet. A SWOT analysis is detailed, along with marketing suggestions. Bibliography lists 4 sources.
Filename: MTmaplca.rtf
MARKETING PLAN: WELLNESS AND FITNESS SPA
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This sample marketing plan involves promotion of a wellness and fitness spa in the Redwood Coast region of northern California. Topics discussed include a SWOT analysis, marketing mix, budgets and measuring outcomes. Bibliography lists 1 source.
Filename: MTwelfit.rtf
Marketing Plans State University & Private University
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This 9 page paper presents two marketing plans, one for a state university and one for a private university. Each plan includes an executive summary, situation analysis, marketing objectives, target markets, marketing strategy, marketing mix/advertising plans, and total budget. Bibliography lists 8 sources.
Filename: PGmktclg.rtf
Marketing Strategy for a New Product
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This 9 page presents a brief marketing strategy for a new product called the 'KwikKlip' (a fictious office supply item) and includes a description of the steps to be taken on order to best determine its price, production, promotion, and placement. Bibliography lists 6 sources.
Filename: Kwikklip.wps
MARKETING THE JUICE BAR
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This 10-page essay focuses on a marketing plan based on the launching and success of a juice bar in Canada. Topics discussed for the business' succes include the target audience, a competition analysis, customer retention and use of the 5Ps -- product, price, promotion, placement and public relations. Bibliography lists 5 sources.
Filename: MTmarjui.rtf
Mervyn's LLC Analysis
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An 12 page paper. Mervyn's was established in 1949, acquired by Target in 1978 and sold to an investment company in 2004. It is now a privately-held company. This paper begins with a brief history of this company, provides a description of the industry, and information about Mervyn's and its troubles. A SWOT is included as is Porter's 5 Forces industry analysis. The writer identifies some of the company's problems and offers strategic recommendations for the short-term future. Bibliography lists 12 sources.
Filename: PGmrvns.rtf
More Than Telephone History .
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(5 pp) This discussion explores a website
concerning antique telephones. Yet the material
that is presented at the site
(www.museumphones.com), tells more of a story, and
the memories that first telephones bring back to
us. Creative visual included of lineman on bicycle.
Filename: BBphonhx.doc
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