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Papers On Business Plans & Technical Writing Samples
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The Six Moons Gym: A proposal for a new health club in New York City
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This 8 page paper provides an overview of the health club industry with an emphasis on New York. The hypothetical case involves the opening of a gym in the city. Marketing mix is discussed. Information for three competitors is provided. Bibliography lists 5 sources.
Filename: SA244gym.rtf

The Sleep Shell
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An 8 page paper on a fictitious product. The writer has developed an investment proposal for an imaginary investor. Four charts are included, as well as a "marketing survey" and "financial reports."
Filename: Investpr.wps

TRAINING AND DEVELOPMENT FOR SMITH ENTERPRISES
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This 12-page paper is a review of a potential training and development program for Smith Enterprises, a fictitious retail company. The paper includes a needs analysis, various solutions to challenges and an overview of a potential training program. Bibliography lists 10 sources.
Filename: MTtradev.rtf

Transferring the Family Restaurant to the Next Generation
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This 5 page report discusses important issues to be considered when one generation 'hands down' the family restaurant to the next. Bibliography lists 5 sources.
Filename: Restgen.wps

Triad Hallmark Store - A Marketing Proposal
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A 10 page paper that outlines a marketing proposal for the business planning and commercial launching of a corporate Hallmark Crown Store affiliate. Explained and discussed are proposal structure, situation analysis, SWOT analysis, campaign & communication strategy, media plan, appropriation & budget, and keys to ongoing success. Bibliography lists 9 sources.
Filename: LCTriad.doc

Tudor Bookstore Business Plan
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A 17 page business plan for a one-location bookstore in Pennsylvania. The company will experience the competitive pressure of two large national chains, but Tudor Bookstore has the freedom to compete in ways not available to the large chains. Tudor Bookstore seeks to be a valuable member of the community and to be active in community activities. A café will contribute additional revenues as well as additional store traffic in its own right. The company's strength will lie in its close relationship with the surrounding community. No sources listed. Prepared with Business PlanPro.
Filename: KStudorBooks.rtf

Tutorial: Marketing Research Proposal
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A 8 page paper that provides a model for a marketing research proposal. The paper includes the components a consultant would typically include in a proposal to win a marketing research project contract. The writer also provides additional suggestions in tutorial format. Bibliography lists 2 sources.
Filename: PGmkt5.wps

Video Script For A Slide Show
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Sold as 5 pages. This document contains a standard video script for a business presentation / slide show -- advertising a fictitious car with a special V-14 engine. Graphics, sound effects, etc.-- are all taken into account and written into the script.
Filename: Vdscript.wps


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