Consumer Behavior: Nike
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6 pages in length. Understanding how to reach a target market is the fundamental principle to successfully influencing consumer behavior. The extent to which such a formula either makes or breaks a company's competitive prowess is both grand and far-reaching; that consumer behavior is often solely based upon advertising techniques speaks to an entirely modified industry from how things used to be only a few decades ago. The writer discusses how sportswear manufacturer Nike tapped into a tremendous marketing approach to sway consumer behavior with its popular 'Just Do It' campaign. Bibliography lists 5 sources.
Filename: TLCConsuBeh.rtf

Creativity in Advertising
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This 5 page paper explores recent changes in creativity in the advertising industry. Several advertising agencies are included in a discussion that looks at the changing state of media and creative forces. Bibliography lists 8 sources.
Filename: SA043adv.rtf

Culture of the 1920s
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A 6 page paper which examines the culture of the 1920s in the United States as seen through various articles and advertisements. Bibliography lists 5 sources.
Filename: RA20sad.rtf

De-Marketing / Analysis Of An Advertisement
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In this 7 page paper, the writer evaluates a print ad for Excedrin -- aimed at de-marketing their rival brand : Tylenol. Discussed are the various techniques used by Excedrin including logo, comparison, cultural appeals, empathy, cognitive theory, and more. The ad is evaluated and determined to be very effective. Original ad copy not available (it is described in detail though !) No Bibliography.
Filename: Tylenlad.wps

Democrat Ads 2000: A Marxist, Semiological, Feminist, and Psychoanalytical Critique
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A 6 page discussion of the power of advertising. Proclaims that advertising is really aggressive capitalist attack seeking to persuade the mindless millions which live among us to buy a particular product. The product itself can take a variety of forms, from the latest toy to the most high tech gadget for your kitchen. Even more concerning, however, is when the product being sold by advertising is political ideology. Examines the political and philosophical intent of one particular ad sponsored by the Democratic Party and targeting George W. Bush's views on abortion. Condemns the ad as a misrepresentation of information and feminist values. Bibliography lists 4 sources.
Filename: PPtvAdCr.wps

Designing an Advertisement
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This 10 page paper looks at how a advertising message can be converted into an advertisement. Using Absolut Vodka as an example, the paper designs a full television advertisement and then shows how this is designed to maximise impact in terms advertising theory. The bibliography cites 10 sources.
Filename: TEaddesign.rtf

Direct-To-Consumer v. Public Health Advertising
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A 9 page research paper that contrasts and compares US direct-to-consumer advertising for prescription drugs with the European approach, which emphasizes public health education because the advertising of name brand drugs in the EU is prohibited. The writer concludes that these two forms of advertising are converging and that this evolution offers a positive benefit to public health. Bibliography lists 10 sources.
Filename: khdtcpha.rtf

Does Sex in Advertising Sell?
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A 4 page paper which examines if the use of sex in advertising actually helps sell products. Bibliography lists 4 sources.
Filename: RAsexd.rtf