Explication of a Television Commercial
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This 7 page paper provides a detailed analysis of a television commercial for Ralph Lauren POLO cologne. Signs and symbols are described and presented in the form of a chart. The rest of the paper analyzes the commercial in terms of the signs and symbols and their meanings. Bibliography lists 10 sources.
Filename: SA238RL.rtf

Female Stereotypes in the Media.
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(9 pp) The stereotype mindset may show women as junkies, stick figures, mannequins, bimbos and inanimate objects. In the past, even the physical size of a woman has been open to stereotypes: large women, even an Aunt Jemima is typically depicted as a selfless nurturer, a glutton or a buffoon, and that females in general, at least through the media are often shown observing rather than doing, if they are seen as 'doers' they are often shown bumbling through, rather than as a competent professional. Bibliography lists 9 sources. SOURCES FOLLOW TEXT
Filename: BBwstero.rtf

Female-Exploitative Advertising
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A 10 page research paper defining just what constitutes exploitative advertising. Each spring, the print advertisements of the previous year are pooled for judging. It's awards time again. Winning an award for an ad is a true cap feather, but winning ads are not necessarily the most effective. If an effective ad as one designed with the built-in ability to reach the audience for which it is intended, then one that grabs the attention of a panel of experts is not necessarily the one that will work best for its intended purpose. Calvin Klein indeed captured attention, but that attention was accompanied by accusations of exploitation and kiddie porn. Bibliography lists 8 sources.
Filename: Femads.wps

Fitness and Body Building; Product Placement, Branding and General Marketing
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This 5 page paper looks at the fitness and Body Building industry in the US and considers issues such as product placement, naming rights, brand names and product endorsements. The paper uses real world examples t illustrate the points raised. The bibliography cites 7 sources.
Filename: TEfitbod.rtf

Footwear Fashions & Advertising
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Approximately 4 pages in length. Paper analyzes contemporary (mid-1990's) trends in footwear based upon advertisements promoting designer brands. Excellent for those studying advertising as well as fashion and various other areas of marketing. No Bibliography.
Filename: Fashnshs.wps

Frigidaire Case Study
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This 6 page paper is based on a case study provided by the student. In 1996, Frigidaire introduced a new front-loading washing machine, the only real innovation in the industry in many years. Sales were more than 30 percent below projections. The essay provides a brief background, problem statement and analysis, key facts in the case, alternative solutions, recommended solution and implementation using the 4 Ps marketing mix. Bibliography lists 1 source.
Filename: PGfrig.rtf

GAP Inc Analysis And Marketing Plan
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A 20 page paper that presents an analysis of Gap Inc. Subheadings include a brief overview of the history of the company, including a timeline of major events, and its present status and discussion of recent problems, a description of the three brands; selected fiscal data; discussion of the industry and competitors; customer analysis; competitor analysis; company analysis; GE matrix analysis, SWOT analysis; and a marketing plan that includes all the typical components of price, suppliers, promotion, positioning, pricing, distribution and more. 1 illustration included. Data included. Bibliography lists 17 sources.
Filename: PGgapanl.rtf

Gender Studies In Saturday Morning Marketing
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An 8 page paper looking at the content of both children's TV shows and the commercials within them from a gender view. Shows discussed are Looney Tunes (Porky Pig), Captain Planet and Muppet Babies. Commercials discussed are those for Oreo Cookies, a motorcycle that comes with a wrench for making bike parts move, triplet babies, and ever-present Barbie. The paper concludes that though there are some instances of gender-specific focus, children's programming seems to be much less gender-biased than in years past. Bibliography lists two sources.
Filename: Cartoons.wps