CRM Systems
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This 4 page paper considers two approaches to CRM and assess which is the best. The first looks at CRM when adopted by individual department which will cause problems when integration is attempted. The second approach is a centrally instigated CRM system where all departments have the same system, which can create problems for the individual departments performing the more specialized functions. The concept is considered, the advantages and disadvantages of each approach are considered and a conclusion is reached. The bibliography cites 4 sources.
Filename: TEcrmsys.rtf

Customer Relations Management and Seven Unique Companies
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This 25 page report discusses six separate companies -- American Airlines, First Union, HP, Amazon.com, HomeGrocer.com, Dickssupermarkets.com, Webvan.com -- and their understanding, implementation, and enhancement of Customer Relationship Management or CRM efforts. Whether it is called customer relationship management, CRM, or just good business practice based on common sense, making customers central to immediate and long-term business action is on the rapid rise. Leading-edge companies the world over are recognizing that intimate, one-to-one relationships with their customers are critical to survival in our increasingly global and competitive marketplace. Bibliography lists 14 sources.
Filename: BWcrm.wps

Customer Relationship Management Technology
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This 28 page paper considers the technology of Customer Relationship Management (CRM), technology. The paper focuses on the software and technical ability of the systems rather than the business side. The bibliography cites 92 sources.
Filename: TEcrmtec.wps

Customer Relationship Management – A literature Review
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The 5 page paper is a comprehensive literature review of customer relationship management. The paper examines what it is, how and when it can be used and factors that impact on effective implementation. The writer makes use of real cases to illustrate points raised. The bibliography cites 16 sources.
Filename: TEcustrm.rtf

Data Marts
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A 10 page paper. The paper explains what a data mart is, the steps for building a data mart and what the value is to the company. The writer also discusses how data marts are used and the reasons some companies are outsourcing their data warehouses. Examples are included. Bibliography lists 8 sources.
Filename: PGdatam.wps

Data Mining and OLAP
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This 5 page paper examines the process of data mining and online analytical processing - OLAP. The two are compared and critiqued and viewed in the framework of information systems technology. There relationship to one another is also explained. Bibliography lists six sources.
Filename: Olap.doc

Data Mining as a Competitive Business Intelligence Tool
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This is a 7 page paper discussing data mining. The increasingly competitive markets have resulted in the development of more sophisticated business intelligence tools which can be applied to data warehouses. Data mining tools have been developed to not only give businesses the advantage of analyzing past and present data within their organizations but also allow future trends and analysis of customer behavior among other significant factors which give businesses an increase in focus in customer relations and marketing in a more efficient and non-redundant manner. Included in the paper is a 1 page outline, description of the leading data mining tools and an example of a business (PNC Bank Corp.) who purchased a data mining tool (Unica’s Model 1) in order to give them a competitive advantage in regards to marketing and expanding their customer satisfaction base. Bibliography lists 6 sources.
Filename: TJdatam1.rtf

Data Mining as a Competitive Business Intelligence Tool
[ send me this paper ]
This is a 7 page paper discussing data mining. The increasingly competitive markets have resulted in the development of more sophisticated business intelligence tools which can be applied to data warehouses. Data mining tools have been developed to not only give businesses the advantage of analyzing past and present data within their organizations but also allow future trends and analysis of customer behavior among other significant factors which give businesses an increase in focus in customer relations and marketing in a more efficient and non-redundant manner. Included in the paper is a 1 page outline, description of the leading data mining tools and an example of a business (PNC Bank Corp.) who purchased a data mining tool (Unica’s Model 1) in order to give them a competitive advantage in regards to marketing and expanding their customer satisfaction base. Bibliography lists 6 sources.
Filename: TJdatam2.rtf