Aetna Inc. Analysis
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A 7 page paper. Aetna Inc. is one of the leading health care providers in the nation offering a vast array of health care products. This essay offers an overview of the company, including the many steps Aetna has taken to improve its efficiency. A change in focus and emphasis and different marketing campaigns are two of the strategies used by Aetna. This discussion relates to the company's internal environment. The writer also discusses the external environment in terms of the health care industry. Finally, recommendations are made for Aetna to improve its position in the market. Bibliography lists 10 sources.
Filename: PGaetn.rtf

Affirmative Action’s Continuing Relevance
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A 4 page paper discussing the current relevance of affirmative action initiative in light of organizations’ discovery of the benefits of the diverse workforce. The goal, however, should be to discourage discrimination of any kind. In this light, businesses should strive to build workforces more diverse than the law requires. Not only is it good for business in general, it also allows the organization greater freedom in hiring so that it can first select candidates based on qualification, rather than on demographic characteristics. Bibliography lists 1 source.
Filename: KSafAction04.rtf

Airline Industry Analysis
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A 4 page paper analyzing the airline industry according to Porter’s five forces. The paper concludes that critical factors for success in the industry include the ability to compete in ways different from competitors and intense customer loyalty. Most airlines struggle to achieve these ends. Bibliography lists 3 sources.
Filename: KSairIndAnalyPort.rtf

Airline Industry Model: Tight Oligopoly
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A 5 page paper discussing the industry structure that emerges as mergers and acquisitions continue to occur within the airline industry. It is not the old airlines that consistently gain highest ratings in customer satisfaction, safety, efficiency and performance, but rather Southwest - the only one that refused to operate in the same manner as the older, more established airlines. The anti-competitive bent to which major airlines cling ultimately is bad for them as well as for consumers. Whereas a loose oligopoly may be beneficial in the airline industry, one that is as highly concentrated as that which exists now is not. Bibliography lists 3 sources.
Filename: KSairOligo.rtf

Airline Industry Report
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This 13 page paper considers the airline industry and if it doomed to remain a low profit industry. The paper looks at the background of the industry and then undertakes a SWOT analysis to look at the strengths, weaknesses, opportunities and threats, a PEST analysis which considers the political, economic, social and technological influences and a Porters Five Forces analysis. The bibliography cites 10 sources.
Filename: TEairline.rtf

Airline Management Questions
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A 5 page paper answering 4 questions about the airline industry. Questions address codesharing at American Airlines and China Eastern Air; what makes Herb Kelleher worthy of admiration; suggestions for marketing for the future; and recommendations for allocating $5 billion for fleet replacement over 4 years. Bibliography lists 13 sources.
Filename: KSairMgmtQues.rtf

Airport Management
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This 6 page paper considers some of the current issues facing airport mangers. Issues discussed include security, budgetary control and constraints and the way in which simulation models are used and may be used in the future. The bibliography cites 9 sources.
Filename: TEairpot.wps

Albertson's - International Expansion?
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A 24 page paper that explores the possibility of Albertson's expanding internationally. First, it is important to discuss the company, including its background, most recent revenue report, subsidiaries, and recent activities. The next section is a competitive analysis, including the forces driving the industry. A SWOT reveals more information needed to make a decision; it is in this section that Albertson's marketing is discussed. A section on foreign direct investment/international expansion discusses competitors who have expanded into other markets, primarily Wal-Mart, which becomes the focus for this section. The approaches to expansion are explained. Finally, recommendations are made for Albertsons' consideration if they propose to expand. Bibliography lists 21 sources.
Filename: PGalbtf.rtf