American Broadcasting Company (ABC) Inc.
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A 7 page paper that provides an analysis of ABC Inc. The writer provides a brief overview of the company's history, it was originally part of the NBC corporation, and the number of television networks, radio stations it owns and the number of affiliates. Topics discussed include: revenues, source of revenue, target market, branding, regulatory issues, programming, ratings, decision making, its struggle in the market and its recent successes. One of the conclusions the writer makes is that ABC does not have a clear brand identity. Data included. Bibliography lists 10 sources.
Filename: PGABC.rtf

American Express
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A 5 page paper discussing this company in terms of Porter’s Five Forces. American Express offers financial services targeted to the business and the business owner, and as such has carved out a niche for itself that few if any can have any hope of entering. Many choices are available in the financial services sector, but American Express is the leader among those targeting business. Bibliography lists 5 sources.
Filename: KSamExPort.rtf

American Express
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This 20 page paper provides an overview of American Express as well as marketing strategies it can use in both the domestic and international arenas. The credit and charge card markets are explored. Several current trends are mentioned including the effect of the euro on such businesses and the implications of the antitrust lawsuit against Visa and Mastercard. Bibliography lists 10 sources.
Filename: Amex.wps

American Express: Benefits of Structure and HRM
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A 6 page paper discussing how structure supports American Express’ efforts to remain an employer of choice. American Express provides several examples of what constitutes “doing it right.” From its African-American CEO to its line workers, the company enjoys status as an employer of choice. It has attained that position over a period of years, and the distinction has enabled it to withstand external circumstances that ended the existence of many of the companies of the travel industry. Bibliography lists 10 sources.
Filename: KSmgmtAMEX.rtf

American Management Systems
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A 5 page paper discussing problems the company has with some of their consulting projects. Major European contracts have been cancelled at a time before the project actually began, but after AMS had hired the necessary numbers of consultants to complete the job for which they had contracted. In preferring to hire consultants fresh out of school for European projects, AMS failed to note the cultural differences of the perception equating age with experience. Bibliography lists 5 sources.
Filename: AMS.wps

AMERICAN MEDICAL ASSOCIATION: AN ANALYSIS
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This 3-page paper is an analysis of the American Medical Association, and a comparison to its affiliate, the Texas Medical Association. Goals, missions and structure of both organizations are explained. Bibliography lists 3 sources.
Filename: MTamatma.rtf

Amitai Etzioni - Types Of Power
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This 3 page paper describes the types of power found in organizations according to Etzioni's framework - coercive, calculative and normative. The writer offers comments on the effectiveness of each type of power. Bibliography lists 4 sources.
Filename: PGetzio.rtf

Amtrak: History and Future
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An 8 page paper discussing Amtrak's present position. By all accounts, the existence of a national railway network appears to be a good thing. We as Americans have believed that for more than a century now, but time for Amtrak to prove the value of that belief is running out. Currently and under Congressional mandate, Amtrak is working feverishly to become a self-sustaining, profit-generating business by the end of 2002. It has not yet reached its goal, but indications are that it has good, solid chances of arriving there. Whether the train will be on time is the greatest question at present. Bibliography lists 11 sources.
Filename: KSamtrak.wps