AN ANALYSIS OF CHURCH & DWIGHT
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This 5-page paper is a business analysis of Church & Dwight, manufacturers of Arm & Hammer baking soda and other products. The paper discusses the industry (using the Five Forces analysis), performs a SWOT analysis on the company, examines strategies and financial ratios. Bibliography lists 1 source.
Filename: MTcdana.rtf

AN ANALYSIS OF UNILEVER
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This 5-page paper offers a SWOT analysis of the multinational company Unilever. Also discussed are the effects of the CEO, Niall FitzGerald, on the company. Bibliography lists 3 sources.
Filename: MTunilev.rtf

An Industry Report; Outbound Tourism from the UK
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This 14 page paper examined the tourism industry in the UK, looking at the outbound tourist, The paper starts by examining the trends and growth in this sector, and then considers some of the influences that have helped increase growth,. The paper then looks at the main companies and considers the level of profitability and performance seen between 1998 – 2002 for the major players and looks at what the future may hold, including projections for increased demand. The bibliography cites 12 sources.
Filename: TEouttour.rtf

Analysing the Suitability of a Market for a New Product
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This 5 page paper shows how a new market may be analysed for suitability when considering launching a product in a new country. The example used here is the launch of domestic solar energy cells by a UK company in the US. The paper looks at the market conditions including the demand, existing competitors and potential future. The paper also shows how Porters Five Forces model can be used to further examine the situation and a SWOT analysis maybe used to support these findings. The bibliography cites 5 sources.
Filename: TEmarnew.rtf

Analysis of a Case Study -- The Success of Swatch Watches
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This 5 page report discusses the remarkable success of Swatch Watch U.S.A. and how it serves as a valuable example of using one case study to illustrate particular issues in the business world for students of marketing, business, management, and SWOT analysis. Bibliography only lists the primary source.
Filename: BWswatch.rtf

Analysis of Burger King
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5 pages in length. Includes financials, SWOT information, as well as franchisee and information about the parent company, Diageo. Focus is on the standing within the 'burger wars' and whether Burger King will maintain or improve their position. Bibliography lists 6 sources.
Filename: JGAbking.wps

Analysis of Maersk Sealand’s Marketing and Political Position
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A 40 page paper assessing marketing activities at the world’s largest container shipper, Danish Maersk Sealand, which faces both challenges and opportunities for the future. This paper discusses strategy and marketing, and also assesses the company’s position within its industry. The ultimate purpose is to discuss current marketing communications and to make recommendations for the future; the recommended course of action is that of specifically addressing client companies’ surface shipping needs. Bibliography lists 50 sources.
Filename: KSmktgMaerskSea.rtf

Analysis Of Nokia Corporation
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A 16 page paper. The writer begins with a very brief introduction to Nokia Corporation. The first section of the paper reports and discusses the historical growth of the company and relates the stages of growth to two specific sets of years – 1992 to 1997 and 1998 to 2001. There were significant changes in Nokia's performance between 1997 and 1998. The second section discusses the challenges Nokia has and is facing and how they have responded to those challenges. The last section discusses the business strategies of each Motorola and Nokia over the last several years. Market share data are included. Bibliography lists 15 sources.
Filename: PGnok.rtf