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Papers On Marketing Case Studies
Page 8 of 92
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An Analysis of Superdrug
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This 3 page paper provides a SWOT analysis of this drugstore chain in the United Kingdom. The paper gives much attention to marketing. Bibliography lists 3 sources.
Filename: SA337Sup.rtf
An Analysis of Textron, Inc. and the Cessna 172
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In 5 pages, the author analyses Textron, Inc. and the Cessna 172. The SWOT method is suggested for analysis of Textron, Inc. Bibliography lists 3 sources.
Filename: PCfax5.doc
An Analysis of Verizon Wireless
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This 6 page paper evaluates Verizon Wireless. The parent company is discussed as well. This overview is related to competition and includes strategies that Verizon might want to implement. Bibliography lists 5 sources.
Filename: SA446V.rtf
An Evaluation of Customer Service at Quest Foods
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This 5 page paper uses a case study submitted by a student to evaluate the importance of customer service. Several questions are answered in respect to Quest and their CRM model is revealed. Customer service is discussed in general terms as well. Bibliography lists 1 source.
Filename: SA342CRM.rtf
An Evaluation of Employee Practices and Management at Taco Bell
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This 5 page paper delves into Taco Bell restaurants and provides recommendations. A SWOT analysis is included. Bibliography lists 5 sources.
Filename: SA523TB.rtf
An Evaluation of Wal-Mart
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This 5 page paper provides an evaluation of Wal-Mart and includes a SWOT analysis. The criticisms against the corporate giant are duly noted. Bibliography lists 3 sources.
Filename: SA326Wal.rtf
An Example Business Plan for a New Product
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This 17 page paper considers a new product, in this case a multimedia phone and looks at the way in which the marketing of it van be approached, for determining the advantages and disadvantages of the product, identifying customers, marketing and budgeting for the future sales. The bibliography cites 3 sources.
Filename: TEmobpho.wps
An Investigation of Office Depot Inc
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This 7 page paper looks at office Depot Inc. for a financial perspective considering its current and historical position, it then goes on to look at the information systems and finally looks at the marketing of the company including the impact of the failed merger with Staples. The bibliography cites 10 sources.
Filename: TEoffdep.wps
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