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Papers On Marketing Case Studies
Page 9 of 92

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An Overview of DHL Worldwide
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This 7 page paper provides basic information about this industry giant as well as to discuss why the firm had been successful. Some financials are explored. Management style and corporate culture are discussed as part of the analysis. Bibliography lists 10 sources.
Filename: SA420DHL.rtf

An Overview of Federal Express
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This 6 page paper provides pieces of information with the use of Porter's five forces model, a value chain analysis and an economic attributes framework analysis. The goals of the firm are discussed and specific financial information is provided. Bibliography lists 6 sources.
Filename: SA337FEX.rtf

An Overview of Nike, Inc.
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This 6 page paper provides an overview of the corporation. Its history is explored and how it will fare in the struggling economy is discussed. Bibliography lists 8 sources.
Filename: SA247Nik.rtf

An Overview of the Nokia Corporation
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This 7 page paper delves into the management style, history and accomplishments of the mobile phone sector's number one manufacturer. The history and future of this company is discussed as well as problems in the industry. Bibliography lists 7 sources.
Filename: SA303Nok.rtf

AN OVERVIEW: AT&T WIRELESS AND THE INDUSTRY
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This 15-page paper offers an analysis of the wireless industry and the part AT&T Wireless plays in it. Topics discussed include an overview of the U.S. economy, an overview of the wireless industry from the perspective of Porter's Five Forces and an analysis of AT&T Wireless, its background and competitive strategy. Bibliography lists 8 sources.
Filename: MTwirove.rtf

Analysis of a Case Study -- The Success of Swatch Watches
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This 5 page report discusses the remarkable success of Swatch Watch U.S.A. and how it serves as a valuable example of using one case study to illustrate particular issues in the business world for students of marketing, business, management, and SWOT analysis. Bibliography only lists the primary source.
Filename: BWswatch.rtf

Analysis of Burger King
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5 pages in length. Includes financials, SWOT information, as well as franchisee and information about the parent company, Diageo. Focus is on the standing within the 'burger wars' and whether Burger King will maintain or improve their position. Bibliography lists 6 sources.
Filename: JGAbking.wps

Analysis of L’Oreal Elvive in Italy
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This 7 page paper studies the position of L’Oreal’s brand Elvive in Italy by looking at both the brand and the macro conditions. This is achieved by undertaking a SWOT analysis, a PESTEL analysis and a Porter’s Five Forces Analysis. The bibliography cites 10 sources.
Filename: TEelvive.rtf


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