PUBLIC RELATIONS
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This paper describes the role of a PR professional in an organization, and also discusses how the role has changed over the years. Also included is a "pure" defintion of public relations. Bibliography lists 2 sources.
Filename: MTpubrel.rtf

Publicity and the Media
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This 6 page paper focuses on The First Birthing Center, a case study submitted by a student. How publicity negatively and positively affects the opening of this center is the focus of the paper. The paper includes a sample Op-Ed piece, a sample press released and a list of applicable local news resources. An example interview is also included. Bibliography lists 4 sources.
Filename: SA340NY.rtf

Racist Language in the Media
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A 5 page paper which illustrates how the media uses racist language. Bibliography lists 4 sources.
Filename: RAracemedia.wps

Ratings Systems For Comic Books
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A 5 page persuasive essay discussing why a clearer ratings system is needed for comic books, replacing the existing Comics Code Authority (CCA) which provides only a vague distinction and an ambiguous set of standards. Bibliography lists 13 sources.
Filename: Combook.wps

Rodney King and Fair Use
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A paper which considers the conflict between the freedom of expression guaranteed by the First Amendment and the doctrine of Fair Use with regard to intellectual property rights, as exemplified by the legal issues surrounding the Rodney King videotape material. Bibliography lists 5 sources.
Filename: JLfairuse.rtf

Rumors and Scandals: The Celebrity Quagmire
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A 10 page discussion of the effect of rumors and gossip in the lives of public figures. Identifies the media as the culprit in most instances and concludes that while it is indeed the societal responsibility of the press to ferret out discrepancies in actions and commitments, particularly in regard to politicians, it is simply unprofessional to deliberately circulate inaccurate information. While one option for the person being targeted by an unscrupulous journalist is litigation, that option is not always the best approach. Bibliography lists 6 sources.
Filename: PPrumor.wps

Same Circus, Different Clowns - Media Coverage in the Presidential Primaries of 1996 & 2000
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An 8 page analytic essay that examines the media's extensive coverage of the nation's Presidential Primaries and the direct effect this coverage has on campaign strategy and voter decision. Included is a discussion of different approaches used by print media that focuses on articles appearing in the New York Times and Time Magazine. Also included is a comparison between the media coverage of the 1996 Presidential Primaries and those of the year 2000. Bibliography lists 7 sources.
Filename: LCPrmary.doc

Scandals in the Public Sphere
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5 pages. Scandals are more than just the sum of disgraceful details told in an interesting way, according to Lull and Hinerman. The role of scandals in the public sphere are obviously creating many more useful reasons for the tellers of these tales. Profit is one of the major motives; infamy or perhaps to discredit ones enemies are others. Bibliography lists 4 sources.
Filename: JGAscndl.wps