Evaluation of a Hillary Clinton Commercial
[ send me this paper ]
This 2 page paper uses Rank's model of persuasion to evaluate a Clinton campaign commercial used in her 2000 run for the senate seat in New York. Rank's model is defined. Bibliography lists 2 sources.
Filename: SA044Hil.wps

Evolution Of Marketing Ethics From 1960 - 2001
[ send me this paper ]
A 20 page paper. Some people would argue that "ethical marketing" is an oxymoron. Still, there are marketers who have tried to use ethical standards within their marketing efforts. This paper takes an historical look at ethics in marketing since the 1960s. Numerous issues are discussed, such as the predominant philosophies guiding the last forty-plus years, the fact that marketing typically follows a utilitarian perspective (which is explained) and perhaps there is a need to use another perspective. Examples are included. Bibliography lists 12 sources.
Filename: PGethmkt.rtf

Example Report and Recommendations on the Continuation or Replacement of Questionable Ads (Alcohol and Tobacco) in “Living Well” Magazine
[ send me this paper ]
This is a 9 page paper outlining an example report on the continuation or replacement of questionable ads in a magazine which promote healthy lifestyles. This example report outlines possible concerns and recommendations regarding the continuation or replacement of “questionable ads” in the “Living Well” magazine. The questionable ads include those largely related with the alcohol and tobacco industries which are seen as contrary to those ideas promoted through the magazine which features articles on healthy living. The report therefore deals not only with the health concerns related with alcohol and tobacco but also the percentage of advertising revenue generated by the questionable accounts and the preferences and demographics of the reading population. The report includes an example memo to the publisher, executive summary, list of illustrations, recommendations, and conclusions as well as a list of references. Bibliography lists 6 sources.
Filename: TJquads1.rtf

Explication of a Television Commercial
[ send me this paper ]
This 7 page paper provides a detailed analysis of a television commercial for Ralph Lauren POLO cologne. Signs and symbols are described and presented in the form of a chart. The rest of the paper analyzes the commercial in terms of the signs and symbols and their meanings. Bibliography lists 10 sources.
Filename: SA238RL.rtf

Female Stereotypes in the Media.
[ send me this paper ]
(9 pp) The stereotype mindset may show women as junkies, stick figures, mannequins, bimbos and inanimate objects. In the past, even the physical size of a woman has been open to stereotypes: large women, even an Aunt Jemima is typically depicted as a selfless nurturer, a glutton or a buffoon, and that females in general, at least through the media are often shown observing rather than doing, if they are seen as 'doers' they are often shown bumbling through, rather than as a competent professional. Bibliography lists 9 sources. SOURCES FOLLOW TEXT
Filename: BBwstero.rtf

Female-Exploitative Advertising
[ send me this paper ]
A 10 page research paper defining just what constitutes exploitative advertising. Each spring, the print advertisements of the previous year are pooled for judging. It's awards time again. Winning an award for an ad is a true cap feather, but winning ads are not necessarily the most effective. If an effective ad as one designed with the built-in ability to reach the audience for which it is intended, then one that grabs the attention of a panel of experts is not necessarily the one that will work best for its intended purpose. Calvin Klein indeed captured attention, but that attention was accompanied by accusations of exploitation and kiddie porn. Bibliography lists 8 sources.
Filename: Femads.wps

Fitness and Body Building; Product Placement, Branding and General Marketing
[ send me this paper ]
This 5 page paper looks at the fitness and Body Building industry in the US and considers issues such as product placement, naming rights, brand names and product endorsements. The paper uses real world examples t illustrate the points raised. The bibliography cites 7 sources.
Filename: TEfitbod.rtf

Footwear Fashions & Advertising
[ send me this paper ]
Approximately 4 pages in length. Paper analyzes contemporary (mid-1990's) trends in footwear based upon advertisements promoting designer brands. Excellent for those studying advertising as well as fashion and various other areas of marketing. No Bibliography.
Filename: Fashnshs.wps