Frigidaire Case Study
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This 6 page paper is based on a case study provided by the student. In 1996, Frigidaire introduced a new front-loading washing machine, the only real innovation in the industry in many years. Sales were more than 30 percent below projections. The essay provides a brief background, problem statement and analysis, key facts in the case, alternative solutions, recommended solution and implementation using the 4 Ps marketing mix. Bibliography lists 1 source.
Filename: PGfrig.rtf

GAP Inc Analysis And Marketing Plan
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A 20 page paper that presents an analysis of Gap Inc. Subheadings include a brief overview of the history of the company, including a timeline of major events, and its present status and discussion of recent problems, a description of the three brands; selected fiscal data; discussion of the industry and competitors; customer analysis; competitor analysis; company analysis; GE matrix analysis, SWOT analysis; and a marketing plan that includes all the typical components of price, suppliers, promotion, positioning, pricing, distribution and more. 1 illustration included. Data included. Bibliography lists 17 sources.
Filename: PGgapanl.rtf

Gender Studies In Saturday Morning Marketing
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An 8 page paper looking at the content of both children's TV shows and the commercials within them from a gender view. Shows discussed are Looney Tunes (Porky Pig), Captain Planet and Muppet Babies. Commercials discussed are those for Oreo Cookies, a motorcycle that comes with a wrench for making bike parts move, triplet babies, and ever-present Barbie. The paper concludes that though there are some instances of gender-specific focus, children's programming seems to be much less gender-biased than in years past. Bibliography lists two sources.
Filename: Cartoons.wps

Getting Women Hooked - Advertising Goals Of The Tobacco Industry
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A 5 page research paper which examines cigarette advertising successfully targeted first women, and then teenagers as a potential market for addiction to tobacco products. The writer examines the history of tobacco advertising, relevant economic factors, and the controversial "Joe Camel" advertising campaign. Bibliography lists 5 sources.
Filename: Hooktob.wps

Global Branding
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A 7 page paper. Global branding means creating a position for a brand on a global level. It is an undertaking that requires careful research and large investments but it can pay off handsomely. This paper discusses branding, in general, and then discusses global branding. Both the advantages and disadvantages of global branding are presented. Examples are included. Bibliography lists 11 sources.
Filename: PGglbr.wps

Green Marketing And Societal Marketing
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A 14 page paper. For the last three decades there have been intermittent attempts at marketing campaigns that emphasize the environmental safety of products. Concern for the environment has become a common and popular theme among consumers in many regions of this world. This essay explains green marketing, the principles of green marketing, the past failures of green marketing and the different segments of green consumers. The second part of the essay discusses societal marketing, the principles of societal marketing, the movement towards sustainability and the concept of the triple bottom line, and Kotler's five societal marketing concepts for which companies should be responsible. The writer also comments on the reasons consumers became cynical about marketing campaigns promoting environmentally-safe products. Survey data are included. Bibliography lists 14 sources.
Filename: PGgrnmkt.rtf

Haagen-Dazs Marketing Analysis
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An 8 page paper. While most ice cream companies market their product to children, Haagen-Dazs has always targeted the adult market. As one writer said: "Haagen-Dazs transformed a stagnant and declining market dominated by established brands with little or no interest in innovation by extending the appeal of a product that was once just a children's treat to become an adult indulgence." This essay provides a short background discussion of the company, including the recent sale to Nestle. The essay includes discussions about Haagen-Dazs use of the 4Ps, market segmentation, competitive advantage and innovative marketing techniques. Bibliography lists 11 sources.
Filename: PGhaadaz.rtf

Hall & Stamp's Meaningful Marketing
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This 6 page paper evaluates this book that takes a unique approach to marketing. The review applauds the book for its authenticity and solid research. No additional sources cited.
Filename: SA422HaS.rtf