Instant Coffee Industry
[ send me this paper ]
A 5 page paper that begins with an overview of the history of instant coffee, who, when and where it was invented and first mass-produced. Some of the brand names are reported along with a description of some of the many different types of instant coffee. The decline in the U.S. market is addressed along with what two companies are doing to recapture the market. Bibliography lists 11 sources.
Filename: PGinscf.rtf

Integrated Marketing Communications
[ send me this paper ]
This 10 page paper first provides an explanation of integrated marketing communications, a process wherein all forms of marketing and advertising carries the same message to consumers and identifies some of the types of media that may carry that message to consumers. The essay then describes a case study of integrated marketing communications for one arm within the Sears corporation – the Sears Home Services business. The writer relates how Sears approached their integrated marketing program and the results of their evaluation of the program. Bibliography lists 10 sources.
Filename: PGsrsimc.rtf

Integrated Marketing Communications – An Analysis
[ send me this paper ]
A 43 page paper. The integrated marketing communications process puts one single, unifying message in front of consumers. Any communication message from the company, whether it is a public relations spot or a full-fledged marketing campaign carries this one message. This paper begins with an introduction that comments on advertising and the hierarchy of effects. It then explains and discusses the differences between integrated marketing communications (IMC) and traditional marketing communication. This is a comprehensive discussion of what IMC is and how it works, ending with a table illustrating the differences between IMC and traditional models. Next, is a brief discussion of the criticism levied against IMC and rebuttal. The writer then presents the results of some IMC campaigns and finally discusses the best uses for the IMC approach. 1 Table included. Bibliography lists 17 sources.
Filename: PGimc.rtf

International Automobile Advertising
[ send me this paper ]
A 10 page research paper investigating the advertising practices in China, Japan, and Sweden, with specific emphasis on advertising automobiles. Research studies looking at cultural values as depicted in commercials were reviewed. One common theme among the countries is youth. There are other commonalties as well as differences. Bibliography is included.
Filename: Advercar.wps

Internet Advertising
[ send me this paper ]
5 pages. Not only do consumers rate Internet ads as the least trustworthy, but they rate them as the most annoying as well. Unlike television ads or radio ads which you can simply ignore, the pesky banner and pop-up ads jump into your vision on every website, making it increasingly difficult to concentrate on what you really were looking at. One study shows that eighty-five percent of Internet users find Internet advertising to be annoying as well as ineffective. Included are recommendations to advertisers in this interesting paper. Bibliography lists 6 sources.
Filename: JGAintad.wps

Internet Advertising
[ send me this paper ]
A 6 page research paper that, first of all, offers a survey of different types of advertising on the Internet/Web. Then, two articles pertaining to Internet advertising are summarized and discussed. Bibliography lists 3 sources.
Filename: khwebad2.rtf

Internet Marketing Differences Between Men and Women
[ send me this paper ]
This 15 page report discusses the ways in which marketers must develop different marketing strategies if they intend to be successful in selling their products to both men and women via the Internet. Marketing experts and social scientists have become increasingly aware of the fact that men and women, boys and girls, use the Internet differently than one another. It only makes sense that those hoping to establish a sales presence in electronic commerce be well-aware of those differences and shaper their marketing strategies to meet the different gender expectations, use, and (of course) potential opportunities. Bibliography lists 8 sources.
Filename: BWintgen.wps

Internet Marketing's Continued Evolvution
[ send me this paper ]
An 8 page paper discussing issues of consumer behavior, promotion strategy and product positioning on the Internet as its use continues to grow. With all that is uncertain about the evolution of Internet commerce and the final path it will take as it continues to change, marketers can be certain that they will be required less to guess what consumers are doing. Tracking and data mining software increasingly will be in operation to give statistical reports about what consumers are doing on the Internet and will give marketers a quantitative base from which to work. Bibliography lists 7 sources.
Filename: KSintMktg00.rtf