Assessing the Health and Beauty Market in China
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This 8 page paper considers the issues a western company may face if seeking to enter the Chinese market. The paper begins with an examination of general factors, such as economic, social and legal issues and then considers the industry factors. Industry factors indicate level of competition and the best way of entering the market. The bibliography cites 8 sources.
Filename: TEcoschn.rtf

Assessing the Strategy of British Airways
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This 24 page paper examines the types of strategies that are used by British Airways (BA) to compete and assess how successful they are. The paper starts by considering the generic competitive advantages strategies and then looks at BA to asses how these are followed and define what strategies are being used. The bibliography cites 15 sources.
Filename: TEBAstrat.rtf

Assessment of "The Lexus and the Olive Tree"
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An 8 page paper discussing the claims author Thomas Friedman makes in his book explaining globalization. The paper compares some of Friedman's claims against international trade theory, using Singapore and Malaysia as examples. Friedman makes some interesting observations in his book, and it provides entertaining reading. However, the reader needs to always keep in mind that Friedman is working from the perspective of the journalist and tends to seek the sensational without necessarily researching his "facts" beyond a superficial level. Bibliography lists 3 sources.
Filename: KSolive.wps

Assessment of Canada for the Establishment of a Business with Consideration of Human Resources
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This is a 12 page paper which examines the potential of estblishing a low cost tool manufacturing company in Canada. The bibliography has 5 sources.
Filename: JHCana.rtf

AstraZeneca Buys Into Cambridge Antibody Technology
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This 8 page paper reports and discusses the recent deal between these two companies. AstraZeneca, a large pharmaceutical corporation, is buying 19.9 percent of Cambridge Antibody Technology, a small biotechnology firm. The essay reports the amounts involved and other particulars, the purpose of the alliance and the effect on share prices. The writer also discusses how each company benefits. Bibliography lists 8 sources.
Filename: PGaszct.rtf

AT&T China
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A 5 page paper answering five questions about three case publications discussing AT&T China, its entry into China; its battles with US foreign policy; and how it dealt with the sell-off of Lucent Technologies. The cases used are Stanford cases S-SM-30A, S-SM-30B and S-SM-30C. Bibliography lists 5 sources.
Filename: KSintlBizChinATT.rtf

AT&T Consumer Products: Move to Mexico?
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A 5 page paper based on Harvard case 392-108 discussing the rationale for AT&T Consumer Products to locate an offshore manufacturing facility in Mexico rather than in Malaysia or the US in the late 1980s. Manufacturing costs were far too high in the US in the era of such sweeping change in American manufacturing, and the paper maintains that Malaysia is not politically stable enough to ensure that the country will not nationalize an AT&T facility constructed there. The paper recommends that the company locate in Mexico, putting into practice those programs it would have in a US facility - environmental standards and employee assistance programs - to create an intensely loyal and qualified workforce while still realizing greatly reduced manufacturing costs. Bibliography lists 1 source.
Filename: KS-ATTMex.wps

Australia and Globalization – Feast or Famine?
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Australia and Globalization – Feast or Famine?: This 9-page essay examines what globalization intends to convey to the Australian labor market, and to what extent its expectations have been actualized. According to the United Nations globalization mandates a ‘mixed bag’ and bears extremely close monitoring. Bibliography lists 6 sources. SNGlobas.doc
Filename: SNGlobas.rtf