Marketing Plans State University & Private University
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This 9 page paper presents two marketing plans, one for a state university and one for a private university. Each plan includes an executive summary, situation analysis, marketing objectives, target markets, marketing strategy, marketing mix/advertising plans, and total budget. Bibliography lists 8 sources.
Filename: PGmktclg.rtf

Marketing Strategy for a New Product
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This 9 page presents a brief marketing strategy for a new product called the 'KwikKlip' (a fictious office supply item) and includes a description of the steps to be taken on order to best determine its price, production, promotion, and placement. Bibliography lists 6 sources.
Filename: Kwikklip.wps

MARKETING THE JUICE BAR
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This 10-page essay focuses on a marketing plan based on the launching and success of a juice bar in Canada. Topics discussed for the business' succes include the target audience, a competition analysis, customer retention and use of the 5Ps -- product, price, promotion, placement and public relations. Bibliography lists 5 sources.
Filename: MTmarjui.rtf

Mervyn's LLC Analysis
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An 12 page paper. Mervyn's was established in 1949, acquired by Target in 1978 and sold to an investment company in 2004. It is now a privately-held company. This paper begins with a brief history of this company, provides a description of the industry, and information about Mervyn's and its troubles. A SWOT is included as is Porter's 5 Forces industry analysis. The writer identifies some of the company's problems and offers strategic recommendations for the short-term future. Bibliography lists 12 sources.
Filename: PGmrvns.rtf

More Than Telephone History .
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(5 pp) This discussion explores a website concerning antique telephones. Yet the material that is presented at the site (www.museumphones.com), tells more of a story, and the memories that first telephones bring back to us. Creative visual included of lineman on bicycle.
Filename: BBphonhx.doc

Motorola (1992 to Present)
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This 5 page paper assesses this firm's present position and addresses problems Motorola encountered during the 1990s. A SWOT analysis is included in this paper that looks at the company's past as well as its future. Bibliography lists 5 sources.
Filename: SA007Mta.rtf

New Product Marketing Plan: Rolling Bookbags
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An 18 page paper. Parents, educators and health care professionals have become very concerned about how heavy school backpacks have become. In many cases, the child is carrying a pack that is 30 or more percent of their body weight. These heavy packs are causing serious health problems for our youth. Strangely enough, research revealed only one company that is focused exclusively on offering an alternative - a rolling backpack. This paper is a marketing plan for a new company that offers three alternatives for students. This is a comprehensive marketing plan, including product description and need; competitive analysis; company SWOT analysis; target market and size; marketing mix using the 4Ps; and a progress evaluation plan. Bibliography lists 17 sources.
Filename: PGrolbag.wps

Northwest Airlines After September 11th
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This 5 page paper provides an overview of this struggling airline in the context of the terrorist attacks. A SWOT analysis is included. Recommendations are made. Bibliography lists 3 sources.
Filename: SA147NWA.rtf