Opening A Pizzeria
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The restaurant industry is the focus of this 5 page paper on how to compete in the pizza business. A basic pizza recipe is included plus hints to make creative choices in this competitive enterprise. Bibliography lists 5 sources.
Filename: Pizza.rtf

OPENING A SPORTS BAR: AN ANALYSIS
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This 10-page paper discusses factors to consider when opening a sports bar in New York City. Topics include marketing, competition, facilities and inventory management, customer service and exit strategies.
Filename: MTspobar.rtf

Operation Plan for a Web Design Company
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This 5 page paper provides an operation plan for a potential web design start up company. Various aspects are discussed inclusive of buying software and hardware, hiring employees and implementing a quality control plan. Bibliography lists 5 sources.
Filename: SA146web.rtf

PALM, INC. AND MARKETING ANALYSIS
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This 10-page paper, using Palm Inc. as an example, describes certain marketing theories and examples that apply to almost any corporation. The theories described including SWOT analysis, before keys and Porter's generic series. Bibliography lists 6 sources.
Filename: MTpamath.rtf

PC Direct And Indirect Marketing Channels
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A 15 page report that discusses indirect and direct marketing channels for PCs. When Dell Computer entered the PC market in 1984, the way in which PCs were sold changed forever. Gateway's entrance the following year added support to the change. Four computer manufacturers are discussed: Dell; Gateway 2000; Compaq and Apple. Advantages and disadvantages of each channel are discussed as they relate to each of these companies and to the industry. Bibliography lists 14 references.
Filename: PGdell.rtf

Pegasus Air – A New Airline
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A 10 page paper that presents a plan for beginning a new airline. Topics include the type of aircraft to be used, beginning routes, motivating personnel, target market and services, code sharing and strengths of the company. Bibliography lists 9 sources.
Filename: PGnwarl.rtf

Pepsi's German Challenge - Reintroducing "The Joy of Cola" to Deutschland
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A 5 page paper that outlines a business plan explaining the reasons PepsiCo, Inc. would target the international market in Germany, traditionally an area dominated by Coca-Cola. Included are projected risks involved in this venture, as well as a synopsis of the marketing strategy that would provide the best results in this market and reflect the image that Pepsi wishes to present. Bibliography lists 6 sources.
Filename: LCPepsi.doc

Plan for Textile Production in Benin
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A 15 page paper providing a plan for a US textile manufacturer to expand to the West African nation of Benin. Africa is the most promising of all the continents to which MidSouth Textiles could expand. Costs are rising where they are not already high, and MidSouth needs to locate in an area where costs still are low for the expansion to be profitable. Elimination of textile import quotas as of January 1, 2005 is expected to radically change the global textile market as it now exists, creating a market in which buyers choose suppliers based on quality of course, but based first on price. As a stable democracy dedicated to economic development, Benin provides a promising venue for MidSouth Textile’s international expansion. Includes an appendix and Table of Contents. Bibliography lists 10 sources.
Filename: KSbizPlBenin.rtf