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Papers On Marketing Case Studies
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America West Airlines
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A 5 page paper discussing America West's competitive strategies.
America West has been able to effectively compete against Southwest Airlines, American and
Delta. This paper examines reasons it has been able to be effective and makes recommendations
as to how it can enhance its competitive position, which is already strong in the limited number of
markets it serves. Includes one chart; bibliography lists 1 source.
Filename: KSAmWest.rtf
American Express & Leadership
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A 4 page research paper that discusses leadership at American Express in terms of leadership theory drawn from the latest literature. The writer argues that American Express International is a company that is following the new paradigm toward leadership, as this company's practice draws on the latest ideas in leadership theory. Bibliography lists 4 sources.
Filename: khamex.rtf
An Analysis of Blue Care Network
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This 5 page paper evaluates the Blue Care Network (BCN) which is under the umbrella of Blue Cross/Blue Shield. A SWOT analysis is included and recommendations are made. Bibliography lists 5 sources.
Filename: SA209BCN.rtf
An Analysis Of PepsiCo
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A 7 page paper analyzing the strengths, weaknesses, opportunities and threats facing the company in the coming months (as of March, 1997). The company isn't just the Number 2 soft drink manufacturer, they also own Frito-Lay and a group of restaurants including Pizza Hut, KFC and Taco Bell. Frito-Lay enjoys the largest market share of the snack industry both in the U.S. and the world; the group of restaruants collectively is the world's largest. Bibliography includes 5 cited references.
Filename: Pepsi.wps
An Analysis of Superdrug
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This 3 page paper provides a SWOT analysis of this drugstore chain in the United Kingdom. The paper gives much attention to marketing. Bibliography lists 3 sources.
Filename: SA337Sup.rtf
An Analysis of Textron, Inc. and the Cessna 172
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In 5 pages, the author analyses Textron, Inc. and the Cessna 172. The SWOT method is suggested for analysis of Textron, Inc. Bibliography lists 3 sources.
Filename: PCfax5.doc
An Analysis of Verizon Wireless
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This 6 page paper evaluates Verizon Wireless. The parent company is discussed as well. This overview is related to competition and includes strategies that Verizon might want to implement. Bibliography lists 5 sources.
Filename: SA446V.rtf
An Evaluation of Customer Service at Quest Foods
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This 5 page paper uses a case study submitted by a student to evaluate the importance of customer service. Several questions are answered in respect to Quest and their CRM model is revealed. Customer service is discussed in general terms as well. Bibliography lists 1 source.
Filename: SA342CRM.rtf
An Evaluation of Employee Practices and Management at Taco Bell
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This 5 page paper delves into Taco Bell restaurants and provides recommendations. A SWOT analysis is included. Bibliography lists 5 sources.
Filename: SA523TB.rtf
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