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Papers On Marketing Case Studies
Page 8 of 87
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An Evaluation of the AOL-Time Warner Merger
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This 7 page paper examines the AOL-Time Warner merger through marketing and institutional perspectives. What happened and why are things discussed. The M&A craze is discussed as a phenomenon.
Bibliography lists 8 sources.
Filename: SA548AOL.rtf
An Evaluation of Wal-Mart
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This 5 page paper provides an evaluation of Wal-Mart and includes a SWOT analysis. The criticisms against the corporate giant are duly noted. Bibliography lists 3 sources.
Filename: SA326Wal.rtf
An Example Business Plan for a New Product
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This 17 page paper considers a new product, in this case a multimedia phone and looks at the way in which the marketing of it van be approached, for determining the advantages and disadvantages of the product, identifying customers, marketing and budgeting for the future sales. The bibliography cites 3 sources.
Filename: TEmobpho.wps
An Investigation of Office Depot Inc
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This 7 page paper looks at office Depot Inc. for a financial perspective considering its current and historical position, it then goes on to look at the information systems and finally looks at the marketing of the company including the impact of the failed merger with Staples. The bibliography cites 10 sources.
Filename: TEoffdep.wps
An Overview of DHL Worldwide
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This 7 page paper provides basic information about this industry giant as well as to discuss why the firm had been successful. Some financials are explored. Management style and corporate culture are discussed as part of the analysis. Bibliography lists 10 sources.
Filename: SA420DHL.rtf
An Overview of Federal Express
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This 6 page paper provides pieces of information with the use of Porter's five forces model, a value chain analysis and an economic attributes framework analysis. The goals of the firm are discussed and specific financial information is provided. Bibliography lists 6 sources.
Filename: SA337FEX.rtf
An Overview of Nike, Inc.
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This 6 page paper provides an overview of the corporation. Its history is explored and how it will fare in the struggling economy is discussed. Bibliography lists 8 sources.
Filename: SA247Nik.rtf
An Overview of the Nokia Corporation
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This 7 page paper delves into the management style, history and accomplishments of the mobile phone sector's number one manufacturer. The history and future of this company is discussed as well as problems in the industry. Bibliography lists 7 sources.
Filename: SA303Nok.rtf
AN OVERVIEW: AT&T WIRELESS AND THE INDUSTRY
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This 15-page paper offers an analysis of the wireless industry and the part AT&T Wireless plays in it. Topics discussed include an overview of the U.S. economy, an overview of the wireless industry from the perspective of Porter's Five Forces and an analysis of AT&T Wireless, its background and competitive strategy. Bibliography lists 8 sources.
Filename: MTwirove.rtf
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