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Papers On Marketing Case Studies
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Angel Crest Manor: A Call for the Return to the Basics of Long-Term Living Assistance
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A 5 page discussion of the problems being experienced by this long-term care facility for the elderly. Originally based on the provision of the needs of a low-income community, this facility has strayed from its original mission to emphasize appearance over function. Suggests a return to the basics of community health needs. Bibliography lists one source.
Filename: PPretir2.wps
ANN TAYLOR -- PROFILE AND ENVINROMENT
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This 4-page paper provides an overview of women's apparel retailer Ann Taylor. Also discussed are environmental factors impacting Ann Taylor. Bibliography lists 3 sources.
Filename: MTanntay.rtf
Apollo Data Loggers
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This 8 page paper examines a case study supplied by the student defines a target market and develops a strategy to appeal to that market and successfully communicated with it. The example is of a company that manufactures equipment that monitors and records environmental conditions for the food industry. The bibliography cites 7 sources.
Filename: TEapollo.rtf
Apple Computer Catching Up?
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A 10 page paper discussing Apple’s past performance and future outlook. Apple risks falling into total irrelevance in the personal computer market, particularly after the failure of the last few products it attempted to introduce. The line of “i” products have been well received among devotees, but they have not crossed many lines into Wintel territory. Apple will need to enhance its relevance in today’s market if it will break free of the niche label. Alternatively, Apple does very well as a niche player. It can be the best and be the leader there, and it likely should consider remaining there. Includes Five Force and SWOT analysis. Bibliography lists 7 sources.
Filename: KSappleFin.rtf
Apple Computer: Marketing Audit
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A 20 page paper. This research paper offers a marketing audit of Apple Computer Inc., therefore, it includes numerous different sections that include but are not limited to: microenvironment; task environment; marketing productivity; marketing function analysis; marketing strategy, marketing organization and marketing systems. Within each major heading, there are a number of subheadings. Bibliography lists 19 sources.
Filename: PGaple.3.wps
Apple Mac Computer And Marketing Strategies
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A 25 page paper. Apple Computer and Microsoft Corporation were founded during the same time period. During the time the Mac was being designed, Jobs showed the design to Gates for the purpose of Microsoft developing software for the Mac. That started a chain of events that led to hostility between these two companies. It had to do with the Mac OS, a graphical user interface. The focus of this essay is Apple's marketing strategies but in order to understand them, it is necessary to look at how Apple evolved and what role Microsoft played in that evolution. Apple's strengths are identified and compared against marketing campaigns to determine if the ads reflect the strengths. It is concluded that Apple needs to do some things differently if they hope to recapture a greater market share in the PC market. Written like a thesis, the essay also includes an abstract, research objectives, research methodology, procedures, findings and conclusions. Bibliography lists 25 sources.
Filename: PGmac04.rtf
Apple Mac Versus Dell Marketing
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This 3 page paper compares the marketing strategies for Apple computers and Dell computers. Bibliography lists 4 sources.
Filename: PGdlmc.rtf
Applying Sales Management Principles: Gateway Inc.
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An 11 page paper. This essay presents a sales plan for Gateway, Inc., which is the #2 direct marketer of personal computers. Topics include: description of Gateway, Inc, including their vision and philosophy; selected fiscal data; marketing mix (4Cs); competition; fiscal comparison with primary competitor; competitive environment; goals; marketing strategies; sales plan monitoring and controlling; summary and conclusions. 2 tables are included. Bibliography lists 12 sources.
Filename: PGgate.doc
Article Review / Sales Achievement
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1 page review of a Sales & Marketing Management article entitled "Ensuring Excellent Selling," in which the author discusses the habits and techniques of Sales Force award winners. No Bibliography.
Filename: Salesart.wps
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