Five-Year Marketing Plan: Home Depot Inc.
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This 16 page paper presents a marketing plan for the named company. Home Depot Inc. is the largest home improvement chain in the world and the second largest retailer (after Wal-Mart) in the United States. The company has historically offered a vast array of home and garden improvement products at the lowest cost possible with the best customer service. In recent years, its customer service has declined dramatically. This paper presents a market analysis that includes a company profile, industry analysis, analysis of the competition, a SWOT analysis of the company, mission, financial and nonfinancial goals, target markets, customer analysis, expanded services, marketing mix (4Ps), selected financial data, and a marketing plan with five-year financial projections and the five-year implementation plan. 3 Tables are included. Bibliography lists 15 sources.
Filename: PGhmdpo.rtf

FLAVORED MILK -- A MARKETING PLAN
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This 17-page paper offers an example of a market plan for a manufacturer of flavored milk. Topics discussed include a market analysis, analysis of the target market, promotion and distribution tactics and the importance of packaging. Bibliography lists 6 sources.
Filename: MTflamil.rtf

Flexible Office Hours Proposal - Diablo Drilling Corporation
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Flexible Office Hours Proposal - Diablo Drilling Corporation: A 10 page paper that presents a proposal suggesting the implementation of a flexible work schedule for the employees of the main business office of a small drilling contracting company. Also discussed are the various ways that this option could benefit both employer and employee. The purpose of the plan, which is to reduce the amount of productive work time lost by initiating the option of more flexible work hours, is thoroughly explained as it applies to a small office with a total of four participating employees. Also included are technical and management plans, organization qualifications, cost analysis and recommendations. Bibliography lists 5 sources. LCDiablo.doc
Filename: LCDiablo.doc

Formal Plan / Business Writing
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A 4 page formal plan based upon a true study designed by a NASA-related agency to determine what type of fish would be best suited for experiments in spaceflight. No Bibliography. Excellent model for those studying business-writing courses.
Filename: Formalpl.wps

Fragle Van Lines: Considerations for Expansion
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A 4 page overview of the considerations that are inherent in the expansion plans of this company. The author considers relationships with other carriers, resources, advertising and information systems. Bibliography lists 3 sources.
Filename: PPvanLn.rtf

Funeral Home Business Plan
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A 10 page business plan for a funeral home. This plan is necessarily different than many in its demographics analysis and emphasis on 'repeat business.' Instead, it focuses on viewing the survivors, rather than the deceased, as the customer, and on providing the highest quality service available. Funeral services is rife with corruption, and the focus of this New Jersey funeral home is that of integrity in all that they do. An appendix contains a 6-month cash flow analysis. Bibliography lists 7 sources.
Filename: BizFunrl.doc

GARFUNKEL’S AND UK RESTAURANTS
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This 9-page paper presents information about Garfunkels restaurants in the United Kingdom and an overview of the UK restaurant sector in general. Topics under discussion include financials (for Garfunkels and its parent group, The Restaurant Group plc), as well as SWOT, PEST and Porter's Five Forces analysis. Bibliography lists 10 sources.
Filename: MTgarfun.rtf

GCC Soccer league Business Plan
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This 11 page paper is a plan in the form of a consultancy report to help a company form a commercial soccer league in the Gulf Co-operation Council (GCC) countries. The paper includes a timetable and fictitious consultancy data. The bibliography cites 4 sources.
Filename: TEgccsoc1.rtf

Getting Past Writer's Block
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A 10 page essay on writer's block. Written largely as a narrative, this paper gives examples of things that can cause a writer to 'get stuck,' and what they can do to get their 'creative juices' flowing once again. A number of insightful techniques are explained. Bibliography lists 6 supporting sources.
Filename: Writblok.rtf

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