PALM, INC. AND MARKETING ANALYSIS
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This 10-page paper, using Palm Inc. as an example, describes certain marketing theories and examples that apply to almost any corporation. The theories described including SWOT analysis, before keys and Porter's generic series. Bibliography lists 6 sources.
Filename: MTpamath.rtf

PC Direct And Indirect Marketing Channels
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A 15 page report that discusses indirect and direct marketing channels for PCs. When Dell Computer entered the PC market in 1984, the way in which PCs were sold changed forever. Gateway's entrance the following year added support to the change. Four computer manufacturers are discussed: Dell; Gateway 2000; Compaq and Apple. Advantages and disadvantages of each channel are discussed as they relate to each of these companies and to the industry. Bibliography lists 14 references.
Filename: PGdell.rtf

Pepsi's German Challenge - Reintroducing "The Joy of Cola" to Deutschland
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A 5 page paper that outlines a business plan explaining the reasons PepsiCo, Inc. would target the international market in Germany, traditionally an area dominated by Coca-Cola. Included are projected risks involved in this venture, as well as a synopsis of the marketing strategy that would provide the best results in this market and reflect the image that Pepsi wishes to present. Bibliography lists 6 sources.
Filename: LCPepsi.doc

Planning a Petroleum - Convenience Store Business & Managing it
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A 6 page paper discussing the various issues surrounding the hypothetical case of an individual who plans to, in 8 years, become the vice president of a petroleum/convenience store. The issues to be examined and explored involve the many aspects of marketing. Personal marketing, active advertising, sales promotions, public relations, international marketing, organizing and evaluating marketing effort, and ethical involvement. Bibliography lists 5 sources.
Filename: Petconv.wps

Polycarbonate Lens Material
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A 5 page paper discussing the history, manufacturing and current status of today's most popular and fastest-growing of all eyeglass lens materials. Originally used only in safety glasses, polycarbonate formerly was incapable of use as a broad spectrum dress lens material before advances in coatings and manufacturing. Its safety factor and improved coatings and tinting processes have worked to make it highly popular for use in today's eyeglasses. Bibliography lists 4 sources.
Filename: Polycarb.wps

Presidential Memo
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2 pages in length. The President of the United States has asked the writer to prepare a memo urging Congress to reverse its decision to cut out group therapy from Medicare and Medicaid coverage. Their decision was announced just hours prior to a major policy address on the future of Medicaid and Medicare, and the President needs a comprehensive explanation as to why it is imperative that group therapy remain a covered benefit. No additional sources cited.
Filename: PrezMemo.wps

Professional / Business Letter Writing Samples
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2 pages total. This file contains two well-written letters addressing business concerns. One is to the telephone company complaining to them that service was turned off unfairly for "excessive use" without even notifying the customer (he/she had made excessive calls to a foreign country while their parent was fatally ill). The second letter thanks a university for providing such an excellent class (in British & American Writers) and commending the professor who taught it.
Filename: Lettcomp.wps

Professional Writing Samples # 1
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Four 1 page letters and One 1 page memorandum written as models to demonstratively show how to create persuasive business letters. Some are inter-office, others are prepared as responses to customers. Please call for more details information. No bibliography.
Filename: Buswrit.wps

Professional Writing Samples # 2
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5 pages worth of professional writing samples in the format of persuasive letters & memos. Topics included are : a request to a retail store to exchange a product without a receipt, a cover letter for employment, and memos on ways to improve attendance, punctuality, and to shorten the lengths of coffee breaks in a busy office environment.
Filename: Mycompl.wps

Project Management - Creating Employee Handbook
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A 6 page paper. In this scenario, a consultant has been hired as project manager to prepare a manual for new personnel. The essay discusses assumptions made, then, lists content of the manual. Two other staff members are also assigned to the team, one who is responsible for gathering the needed documents and one who will design the layout for the manual. The writer identifies the critical path tasks and includes a Gantt chart. The writer then discusses contingencies and trade-offs. 1 Graphic illustration included. Tutorial notes included. Bibliography lists 6 sources.
Filename: PGprman.rtf

Promising Outlook for Priceline.com
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A 5 page paper discussing the situation faced by the Internet's newest e-commerce darling. Priceline.com is growing in value to both buyers and sellers, and certainly to investors - its IPO price of $16 increased to $130 in two months of trading. Its early success with airline tickets indicates that founder Jay Walker's patented business process is a workable one, will lead to profits and is sustainable over time. Analysts believe that the addition of other product and service category will solidify the company as an ongoing and long-lasting business. Bibliography lists 8 sources. KSp-line.doc
Filename: KSp-line.doc

Promoting Teamwork: An Example of a Training Manual
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This 15 page paper provides an overview of an example of a training manual based on the need to develop a team approach in the workplace setting. This paper integrates some of the components of Robert Mager's work Making Instructions Work. Bibliography lists 4 sources.
Filename: MHHRMage.wps