Starting a Flight School: A Prospective Business Analysis
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An 11 page overview of the aviation industry's need for pilots and the resulting opportunity for flight schools. Summarizes the factors leading to an increased demand for pilots and presents the opportunities which are available for flight schools in meeting these demands. Identifies operational and government guidelines for such schools and outlines safety considerations. Concludes with a one-page SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of the industry. Bibliography lists 6 sources.
Filename: PPflghtS.wps

Starting a New Business
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On Cloud 9: 5 pages. The focus of this paper is on starting a business in the massage industry. In this rapidly growing and popular field of business, it is quite easy to get started in business for yourself, provided you do your research properly. By keeping up with the current trends and understanding the challenges that you will have to face, being able to keep the business afloat and then becoming profitable will be a distinct possibility. Bibliography lists 3 sources.
Filename: JGAcloud.wps

Strategic Plan for Fedmet
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This 6 page paper evaluates Fedmet, a case study that comes from the textbook Strategic Management and Organisational Dynamics. A summary of the case is included along with a SWOT analysis. Some attention to theory is provided and a conclusion is reached with a proposal for Fedmet's future. Bibliography lists 4 sources.
Filename: SA145Fed.rtf

STRATEGIC PLANNING FOR COLES MYER
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This 15-page paper is an analysis for Australian retailer Coles Myer. This takes into account some of the history of the store, as well as analysis through theories such as SWOT and PEST. Also examined are environmental challenges, competition, suppliers and other factors that would impact this company's ability to grow. Recommendations are offered at the conclusion of the essay. Bibliography lists 10 sources.
Filename: MTcolmye.rtf

Technical Writing / Washington Mutual's Proposed Call Center
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15 pages in length. Essentially, this paper is a 'style parade' written from a business perspective - employing techniques in technical writing. The basis is the design and implementation of a call center integrating a digital telephone switch and a mainframe computer. There is an Executive Summary for the management types without the technical knowledge necessary for following the detailed information presented; a touch of business case building in the first part of the paper; and a plan of action in designing, implementing and testing the call center. Appendix A supplies a cost project plan spreadsheet for the operations personnel including accounting; Appendix B is a 4 page article written in scientific journal format for the purpose of reporting the call center's birth in a future issue of Telephony, the leading industry journal. Bibliography lists 6 sources.
Filename: Callctr.wps

The Economics of MRI
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15 pages in length. This is an in-depth look at the history and impact of Magnetic Resonance Imaging (MRI). Examines the role MRI played in the way people worked or lived, the market-value it may or may not have had, whether there were sustainable profits and how it could conceivably have been financed and marketed as a viable business proposition. Excellent source paper for technology business startup. Bibliography lists 13 sources.
Filename: JGAecmri.wps

The Importance Of Business Plans
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A 45 page paper that discusses the importance of business plans within the structures of existing companies as well as a part of the process of developing a company. This considers the impact of business plans on two companies, with consideration of the popular literature on the topic. These two businesses, one a large Hospital and the other a small food-service business, both utilized their business plans in different ways. The Hospital utilized a business plan as part of their process of planning determined by their need to consider restructuring. The small business created a business plan as part of their planning for the company and presented this plan to financial lenders in order to secure their small business loan.
Filename: Buplan.wps

The Importance of Layout & Design in Written Communication
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This 6 page research paper examines the role of page layout and design in conveying a message via the print media. Specifically considered are the elements of traditional magazine layout and how such successful publications as Sports Illustrated, The Wall Street Journal and LIFE Magazine strive to convey their messages, and the importance of computer software in the continuing evolution of design. Bibliography lists 4 sources.
Filename: Layout.wps

THE MARKETING OF QUIKRIP DONUTS
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This 10-page paper is a sample marketing plan for Quicktrip's potential sales and promotion of Krispy Kreme donuts. The paper discusses market research, target audiences and the marketing mix. Bibliography lists 3 sources.
Filename: MTdonuts.rtf

The New Home Improvement Company
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A 5 page paper discussing marketing and financials for a small home improvement and repair company in Buffalo. The company has only two full-time employees and is beginning business with $10,000. The paper contains niche rationale. No sources.
Filename: KSbusPlLumber.rtf

The Scissor
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This 4 page example is representative of what could be an excerpt from a technical manual. The subject of this example is the scissor. The simple implement is described in great detail. Bibliography lists 2 sources.
Filename: SAsizzer.wps

The Six Moons Gym: A proposal for a new health club in New York City
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This 8 page paper provides an overview of the health club industry with an emphasis on New York. The hypothetical case involves the opening of a gym in the city. Marketing mix is discussed. Information for three competitors is provided. Bibliography lists 5 sources.
Filename: SA244gym.rtf