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Papers On Advertising Issues
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Advertising in International Contests:
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This 12 page paper examines advertising in its
latest internet form, "international contests. The
"information highway" has increased our
accessibility to products of the world, and added
a new glitch to those advertising "road" signs:
the international contest. Are these international
contest ads valid, or just another form of gambling,
or is there really good "stuff" just waiting for
you to pick-it up? Bibliography lists 25 sources.
NOTE: Sources attached = total this unit = 35pp.
Bibliography lists 25 sources..
Filename: BBinCad.doc.
Advertising in Monopolistic and Oligopolistic Markets
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5 pages in length. Takes a close look at the effects of advertising on firms in monopolistic and oligopolistic competitions and how limited advertising could affect these situations. Bibliography lists 4 sources.
Filename: JGAmonad.wps
Advertising In Movies / On-Screen Product Placement
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A 9 page paper on the benefits and the results of advertising by placing products within movies, TV shows and even CD-Rom-based computer games. Movie studios have long preferred using recognized national brands over generic approximations simply for the realism such product use provides. After Hershey's Reese's Pieces skyrocketed in sales following their appearance in the movie E.T., both advertisers and media producers have come to see product placement as a valuable tool: the advertising is inexpensive as national advertising goes, and the added revenues reduce the cost of production of the finished product. Some companies say that product placement is valuable only for brand reinforcement, but research indicates that advertisers can well expect increased sales. Bibliography lists 8 sources.
Filename: Prodplac.wps
Advertising Industry Study
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A 10 page study of the advertising industry with a specific focus on companies within media advertising and the current transformation of major industry players in recent months. Bibliography lists 10 sourcs.
Filename: Adinst.wps
Advertising Is Not Free Press
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A series of well-thought argumentative reasons (discussed briefly in 2 pages) why the writer believes that advertising should not fall under 'Freedom of the Press." No Bibliography.
Filename: Freeadv2.wps
Advertising Issues
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A 3 page research paper that very briefly deals with some specific areas of marketing, such as models of consumer decision-making; personality theories; tri-component factor model and problem-solving consumer strategies. Bibliography lists 4 sources.
Filename: khadvis.rtf
Advertising Psychology: A Research Proposal
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This 5 page paper provides an overview of a research proposal. This paper outlines the methodology to explore the issue of advertising psychology. Bibliography lists 5 sources.
Filename: MHAdvPsy.rtf
Advertising Self-Regulation
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8 pages in length. Advertising self-regulation is a
critical component of corporate social responsibility. Such efforts much exist inasmuch as the ethical approaches of purpose, principle and consequence are integral components of business social performance; itemizing these contributions finds one incorporating the interests of ethics and morality within the corporate structure, essential concepts that are often absent from a business
standpoint. The writer discusses how the basic motives behind this concept stem from the desire to not only advertise a particular product but to also do so in a responsible manner. Bibliography lists 3 sources.
Filename: TLCadreg.wps
Advertising Sex
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Advertising is an invention of the capitalist society.
It serves only one purpose: to sell product. This 10 page paper
explores the thought that sexist imaging within advertising is simply a
form of communication specific to the culture and embedded within the
meaning of the values of that culture. Bibliography lists 10 sources.
Filename: KTsxadvt.wps
