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Papers On International Business
Page 7 of 171
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Advantages and Disadvantages of Various Types of International Expansion
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This 10 page paper delves into a case study of a fictitious U.S. computer manufacturer that wants to expand to Western Europe. Several options are explored, inclusive of exporting and setting up a subsidiary in one or more countries. Bibliography lists 16 sources.
Filename: SA249exp.rtf
Advantages of Doing Business Globally
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A 5 page paper on the advantages of doing business globally. The writers describes the various technical and non-technical reasons why this is a 'plus' for businesses. No Bibliography.
Filename: Globalbz.wps
Advantages of Doing Business in Bulgaria
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This 5 page paper discuses advantages of doing business in Bulgaria inclusive of tax laws and incentives. Bulgaria and Germany are compared and contrasted as places for firms to locate. Why German firms might opt to move to Bulgaria is discussed. Bibliography lists 6 sources.
Filename: SA340Bul.rtf
Advertising in Singapore
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An 8 page paper discussing concepts that advertisers need to heed when advertising in Singapore. The bottom line for marketers planning the promotional aspects of the marketing mix in Singapore is that though Singapore is indeed an integral part of the “mysterious” Asia, in pragmatism and practicality the people of Singapore are less comparable to people of some of Singapore’s Asian neighbors. The people have worked hard to raise their standard of living over the past 40 years and they demand quality and value in the items that they choose for themselves. Informative advertising is well accepted in Singapore, but advertisers need to remain aware of the people’s ability to cut through “spin” if they are to reach the greatest success possible with advertising in Singapore. Bibliography lists 8 sources.
Filename: KSmktgAdvSing.rtf
Aer Lingus Case Study
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This 24 page paper looks at the Irish airline Aer Lingus and considers it marketing and strategy. Written in five parts that paper examines how the company has managed to place customers first so effectively, how knowledge of their customers buying behaviours have helped with decision making processes, the use of customer perception in marketing, the value of relationship marketing and how this may be implemented at Aer Lingus. The bibliography cites 21 sources.
Filename: TEaerlingus.rtf
Africa and International Systems;
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This 24 page paper considers the international relations and trading position of Africa with its unique problems and developments and the way that these are manifesting themselves political as well as economically in both the domestic policies as well as international relations. The paper includes consideration of the economic, political and social problems and uses country case studies of Kenya and Zimbabwe to illustrate many of the points raised. The bibliography cites 19 sources
Filename: TEafrica.wps
Against Globalization
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A 7 page paper that first defines globalization and then discusses opposition to globalization. There is a large and diverse group of individuals and organizations that strongly oppose globalization on a number of grounds, one of which is the destruction of the environment. This is the objection that involves the IMF and World Bank directly. The points against globalization are outlined and discussed. Bibliography lists 6 sources.
Filename: PGantigl.rtf
Air New Zealand
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This 10 page paper examines the strategy of Air New Zealand. This airline company has had a difficult history, especially with the collapse and bankruptcy of Ansett. The paper uses Porters Five Forces model to examine the strategy and progress of the company and consider its position in the airline industry. The bibliography cites 11 sources.
Filename: TEAirNZ1.rtf
Airbus and Boeing
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This 9 page paper in written in three parts. The first part looks at the problems and challenges faced by Airbus in the early years and how they were overcome. This section makes use of McKinsey's 7 S's model and a SWOT analysis. The second part of the paper considers the industry that Boeing and Airbus work in, using Porters Five Forces model and a PEST analysis. The last part of the paper considers the future fort the companies and how they need to adapt and change. This section uses a PEST analysis and identify key factors for success and driving forces. The bibliography cites 3 sources.
Filename: TEairbus.rtf
