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Amazon.Com
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An 11 page paper that presents an analysis of Amazon.com, an e-commerce company established by Jeff Bezos. Initially operated from his garage in 1995, the company has expanded to 20 facilities, 3 million customers in 160 countries. This paper presents the background of the company, current operations, troubles they have experienced in the last two years and possibilities for the company in the future. A SWOT is included as part of the analysis. Financial data provided. 1 table is included. Bibliography lists 10 sources.
Filename: PGamzn.rtf

Amazon.com / Company Case Study
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This 5 page paper provides an overview of the major components of the company Amazon.com, created in 1994 by Jeffrey Bezos. This paper provides a SWOT analysis (strengths, weaknesses, opportunities and threats) as well as a central company problem and three possible solutions. This paper concludes with a discussion of one of the three solutions and describes the implementation and possible benefits that can be derived. No additional sources cited.
Filename: Amazonco.wps

Amazon’s Back-End Structure
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A 3 page paper examining the design and structure of Amazon’s back end, which underwent substantive change in 2001-2002. After adding Excelon Corp.’s ObjectStor database, Amazon greatly increased its ability to fulfill customers’ orders and provide them with current product information. Bibliography lists 4 sources.
Filename: KSitAmazBack.rtf

Amerada Hess Analysis
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This 13 page paper is an analysis of the US energy company Amerada Hess. The first part of the paper undertakes an in depth financial analysis of the company which is followed by a SWOT analysis and consideration of the competitive structure of the petroleum and energy industry. The bibliography cites 8 sources.
Filename: TEhesswot.rtf

American Airlines SABRE System
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This 6 page paper looks at the competitive advantages that American Airlines gained from their SABRE system. The paper starts by considering the implementing and advantages such as cost advantage and differentiation though first mover advantage and the different uses of the technology. The system was also one that allowed American Airlines to dominate the industry for a period, the paper outlines how and why this occurred creating an also monopoly for a while. The paper ends with consideration of why and how this dominant leadership was lost and other airlines were able to start competing more effectively. The bibliography cites 6 sources.
Filename: TEsabre.rtf

American Broadcasting Company (ABC) Inc.
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A 7 page paper that provides an analysis of ABC Inc. The writer provides a brief overview of the company's history, it was originally part of the NBC corporation, and the number of television networks, radio stations it owns and the number of affiliates. Topics discussed include: revenues, source of revenue, target market, branding, regulatory issues, programming, ratings, decision making, its struggle in the market and its recent successes. One of the conclusions the writer makes is that ABC does not have a clear brand identity. Data included. Bibliography lists 10 sources.
Filename: PGABC.rtf

American Express
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A 5 page paper discussing this company in terms of Porter’s Five Forces. American Express offers financial services targeted to the business and the business owner, and as such has carved out a niche for itself that few if any can have any hope of entering. Many choices are available in the financial services sector, but American Express is the leader among those targeting business. Bibliography lists 5 sources.
Filename: KSamExPort.rtf

American Express
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This 20 page paper provides an overview of American Express as well as marketing strategies it can use in both the domestic and international arenas. The credit and charge card markets are explored. Several current trends are mentioned including the effect of the euro on such businesses and the implications of the antitrust lawsuit against Visa and Mastercard. Bibliography lists 10 sources.
Filename: Amex.wps

American Express: Benefits of Structure and HRM
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A 6 page paper discussing how structure supports American Express’ efforts to remain an employer of choice. American Express provides several examples of what constitutes “doing it right.” From its African-American CEO to its line workers, the company enjoys status as an employer of choice. It has attained that position over a period of years, and the distinction has enabled it to withstand external circumstances that ended the existence of many of the companies of the travel industry. Bibliography lists 10 sources.
Filename: KSmgmtAMEX.rtf


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