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Papers On Marketing & Consumer Behavior
Page 8 of 137
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Advanced Marketing
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A 20 page research paper that investigates a number of marketing techniques including: Cause-related marketing, Corporate sponsorship, corporate communication theory, stakeholder theory and an identification of who the stakeholders are, content analysis research method and case studies as a research tool. Bibliography lists 50 sources.
Filename: Advmktg.wps
Advancing to the Click and Mortar Business Model
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A 20 page paper discussing points that need to be considered when adding an electronic commerce component to a standard retail operation, or when beginning a new business with both virtual and physical shopping locations. The paper discusses best practices and whether to make or buy the software that will drive the electronic commerce side of the operation. It also compares the virtual and physical locations, benefits to business and benefits to society. The virtual store is unlikely ever to totally replace the physical brick-and-mortar form. Virtual and physical forms complement each other well, however, providing that the business retains focus on the source of its good fortune, the customer. Bibliography lists 11 sources.
Filename: KSebizDevImple.rtf
Advertisements: Appealing to our Need for Autonomy
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5 pages in
length. The focus herein is on the consumer's need for autonomy
in making purchases based on advertisements. Advertisers are
more in control of the consumer than we might like to think.
This paper will help point out how that is happening.
Bibliography lists 5 sources.
Filename: JGAauton.wps
Advertising 1920 – 1940
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This 3 page paper considers how advertising changed during the 1920’s and how this reflected class and gender changes. The paper gives examples of advertisements that demonstrate this. The bibliography cites 10 sources.
Filename: TEad1920.rtf
Advertising According to Erikson
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A 4 page paper describing each of Erikson's eight stages of development and identifying a fictional character for each stage. The paper concludes with a short description of three articles describing research focusing on Erikson's theory. Bibliography lists 4 sources.
Filename: KSadvErikson.rtf
Advertising According to Erikson (2)
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A 4 page paper reviewing three articles of studies featuring Erik Erikson's theory of psychosocial development in the individual. Even though Erikson did not formulate his theory on the basis of scientific investigation, those coming after him with a desire to establish an empirical basis for either accepting or rejecting Erikson's theory of psychosocial development find that Erikson's theory stands quite well and bears scrutiny when subjected to empirical methods. Bibliography lists 4 sources.
Filename: KSadvErikson2.rtf
Advertising an ADHD Drug
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A 5 page paper criticizing an advertisement appearing in a
national publication and offering an alternative approach. Drug advertising is more demanding
than that for other products, and that advocating the use of drugs to manage ADHD is even more
sensitive than others. Bibliography lists 4 sources.
Filename: KSmktgADHD.rtf
Advertising and Public Relations -- Codependent Media Landscapes
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This 7 page report discusses the media landscapes of public
relations and advertising and the ways in which they interact in
the larger processes of public communication. The relationship
between the two demonstrates how the line between where the media
landscape of one reality and the next blur. The report also
briefly discusses how the radical transformation of the business
environment in recent years has been reshaping business
communication. Bibliography lists 5 sources.
Filename: BWmedlnd.wps
Advertising And Youth Tobacco And Alcohol Use
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A 6 page paper that discusses the role advertising plays in the use of tobacco and alcohol among youth. Advertising is about selling images and creating discontent in the audience. At least one study found more ads for tobacco and alcohol in youth-oriented magazines. Another study found a decrease in alcohol use when all ads were banned. Statistical data included. Bibliography lists 8 sources.
Filename: PGadysm.rtf
