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Papers On Marketing Case Studies
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An Overview of the Nokia Corporation
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This 7 page paper delves into the management style, history and accomplishments of the mobile phone sector's number one manufacturer. The history and future of this company is discussed as well as problems in the industry. Bibliography lists 7 sources.
Filename: SA303Nok.rtf
AN OVERVIEW: AT&T WIRELESS AND THE INDUSTRY
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This 15-page paper offers an analysis of the wireless industry and the part AT&T Wireless plays in it. Topics discussed include an overview of the U.S. economy, an overview of the wireless industry from the perspective of Porter's Five Forces and an analysis of AT&T Wireless, its background and competitive strategy. Bibliography lists 8 sources.
Filename: MTwirove.rtf
Analysis of a Case Study -- The Success of Swatch Watches
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This 5 page report
discusses the remarkable success of Swatch Watch U.S.A. and how it serves as a valuable
example of using one case study to illustrate particular issues in the business world for
students of marketing, business, management, and SWOT analysis. Bibliography only
lists the primary source.
Filename: BWswatch.rtf
Analysis of Burger King
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5 pages in length. Includes financials, SWOT information, as well as franchisee and information about the parent company, Diageo. Focus is on the standing within the 'burger wars' and whether Burger King will maintain or improve their position. Bibliography lists 6 sources.
Filename: JGAbking.wps
Analysis of L’Oreal Elvive in Italy
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This 7 page paper studies the position of L’Oreal’s brand Elvive in Italy by looking at both the brand and the macro conditions. This is achieved by undertaking a SWOT analysis, a PESTEL analysis and a Porter’s Five Forces Analysis. The bibliography cites 10 sources.
Filename: TEelvive.rtf
Analysis of Massey Ferguson
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6 pages in length. This paper
covers several topics considering the financial problems of
Massey Ferguson in the mid 1970's. The analysis determines such
things as what caused the problems, how they could have been
avoided, what future alternatives are available, and how best to
successfully refinance a troubled company in the event of such
happenings. Bibliography lists 3 sources.
Filename: JGAmferg.wps
Analysis of MEM/Renaissance Company
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18 pages in length. The MEM
Company manufactures perfumes. The MEM company sells and
distributes perfumes. They sell other items also. These items
have trademarks. These trademarks are advertised nationally. In
September 1996, the revenues decreased. The revenues decreased
eighteen percent. The net loss for MEM company was seventy-four
percent. MEM company sold less perfume for men. These perfumes
are named British Sterling and Tinkerbell. This loss caused
higher cost for management information systems. This loss also
caused higher cost for merger expenses. In 1995 MEM Company
had three hundred fifty employees. In December 1996, MEM company
was purchased by Renaissance Cosmetics. Renaissance Cosmetics
paid seven dollars and fifty cents per share for the MEM Company.
Bibliography lists 6 sources.
Filename: JGAmemco.wps
Analysis of Pfizer
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6 pages. This analysis of the Pfizer Corporation includes an executive summary, along with an overall perspective of how the company is doing, a well-researched financial analysis, as well as conclusions and recommendations. Bibliography lists 4 sources.
Filename: JGAcompa.rtf
Analysis of the J. Peterman Company
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This 5 page paper evaluates, with the use of a SWOT analysis, the J. Peterman Company that specializes in catalog sales. The company's problems are discussed in light of the founder's own revelations. Why the company became bankrupt, and the company's future, are each explored. Bibliography lists 1 source.
Filename: SA127JP.rtf
